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在日常优化时，会遇到各种各样的问题，而一篇分享是比较有限的，不能讲完店铺中出现的所有问题。像同类目产品打价格战，自然流量少，转化周期长，转化差等等问题，每天都在困扰着做电商的各位朋友。而做付费流量就会面临亏本烧车，做免费流量同样会面临流量差，其实我们最终目的都是为了提高销售额，一切的操作方法都是以此为目标。
一、高客单产品如何快速提升转化，突破销售额上限？
首先分析生意参谋里的人群数据词，查看买家人群消费人群占比，包括性别，年龄，消费层级，职业。很多类目的产品，在做直通车和引力魔方推广时，要优先观察这些数据，做分析后再去操作。
从这些数据上可以初步分析出行业人群标签，可以用引力魔方和直通车单独做不同的推广。引力魔方增加进店访客，针对不同目的做推广，可以做拉新推广，针对意向买家推广，对精准买家推广。直通车比较适合收割产品，尤其是曾经收藏加购过的意向买家，精准买家，以及竞店买家，都可以做收割。
1、直通车人群
主要推广是智能拉新，宝贝定向，基础属性，店铺定向，行为定向为主。溢价比例要看推广目的，想针对部分人群，关键词低出价，人群高溢价。如果是想增加进店访客，关键词高出价，人群低溢价，可以大幅度增加访客量。
2、引力魔方
作为辅助推广引流，引力魔方的目的也是以拉新为主，适合用爆款拉新。每个产品单独做一个计划，以免计划之间会互相影响，爆款拉新要把控好点击率，才能达到辅助目的。尤其是推广效果比较好的产品，可以单独用引力魔方辅助，引力魔方出价本身低，所以溢价比例也可以比直通车稍低一些。为单款产品引流，增加进店访客，持续提升单款产品的权重。
针对收藏加购还没有及时下单的买家，我们在新建计划时，场景可以选择认知转化，营销目标选促进购买，生成方案选自定义。付费选择主要看点击率的高低，点击率好可以选择CPM，点击率差可以选CPC。
做重定向店铺人群时，可以选择最近60天内收藏加购的买家进行引流，人群溢价可以设置高一些，100-%200%左右，更容易转化，而超过60天的收藏加购买家，基本上购买率会很低，所以不建议投放。
二、直通车如何带动搜索流量，操作核心是什么？
很多朋友会找我沟通，车子每天投不少，怎么做不起来搜索流量？搜索流量是怎么来的，主要是搜索关键词和标题，看到店铺里的推广产品，开直通车是为了提高产品排名，增加进店访客。
1、销量权重
无论是提升店铺层级，增加流量上限，还是做搜索流量，都需要销量权重的积累。店铺层级可以增加流量获取上限，也要看在新层级中，同行同层级店铺中占不占优势，如果优势比较差，那流量还不如低层级的店铺。
之前找我交流的一个商家就出现这个问题，销售额提升之后，从三层级上升到四层级，流量不升反降。就是因为在四层级优势差，当然肯定也跟操作有关系，例如提升层级后没有去优化，因为店铺不同时期，是要做不同的引流操作手法的。
2、标签权重
直通车作为引流推广工具，进店的访客都有标签，根据买家标签的不同，给店铺打的标签也是不同的。买家和店铺的精准度，取决于直通车的操作方式，有些操作有问题的朋友，一般店铺的标签会比较乱，进店的人群跟产品价格不相符，就会拉低了转化率。
我们在为店铺引流时，会出现两种情况：一种是广泛词带来的流量，第二种是精准词带来的流量。广泛词带来的流量，适合基础比较好的店铺，尤其是上升期，对流量的要求比较高，需要最大限度的增加访客数，本身转化情况比较好，就算不精准的访客进店，也可以通过后期的操作调整回来。精准词带来的流量一般适合中小卖家，店铺基础一般，标签不太明显，需要增加精准访客，给店铺和产品打标签，提升店铺转化率，才能逐步做起搜索流量。
3、搜索权重
买家搜索关键词，或者搜索标题当中的某个关键词，点击进店后成交，那么该关键词是提升权重的。这里不是整个标题的权重，而是成交关键词，在遇到相似的买家标签时，买家依然搜索这个关键词，系统就会展现店铺产品，继续扶持产品搜索流量，只要转化没问题，扶持就会一直持续。
在关注这些问题的同时，也要注意产品的点击率，收藏加购，转化率，客单价，当搜索流量下滑时，要从多个维度找原因。只要记住一点就可以，平台不会平白无故就把流量，给任何一个店铺就可以了。
三、到底有没有权重的说法，权重体现在哪些地方？
权重可以具体分为：产品权重，计划权重，店铺权重，这三个主要权重点。可能很多人对权重很模糊，还有一部分人觉得权重根本不存在，认为权重可能是针对某一个数据，只要数据达到了，权重指标就能上去。最后一种其实也没错，只不过权重不是针对单一数据，而是整体数据。
当单一数据指标是超出行业标准时，并不能带动整体权重，当所有数据都超出行业标准时，才是店铺权重最高时期。系统会把店铺里所有产品的数据算一遍，当店铺标签和买家标签向同时，会把权重高的产品优先展示。店铺权重不同，关键词出价会有明显高低差异，单品放到不同权重的计划里，数据初期展示结果会不同，后期可以随着优化改变。
1、单品调整
初期测款，测图，优化点击率，做新品基础，增加买家停留时长和信任度，提高买家产品粘性，增加转化几率。
2、直通车调整
优化点击率，收藏加购，转化率，都是为了提高最终目标ROI。调整进店人群，增加进店的精准访客，当投产提升之后在扩展流量，保证访客数量是持续提升的状态。
3、店铺调整
保持上新率，发货速度，美工调整，库存量，注意时刻观察店铺数据，行业对比数据，把握提升机会。
今天的分享就先到这里了，如果有什么不明白的或者店铺遇到了什么问题，欢迎来跟我沟通交流。
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两种最有效的精准引流方法：（1）在个人简介资料处软性植入在在个人简介资料处软性植入，不要直接写微信或V信，这种常规的做法已经被玩烂了，能通过的机率太低，可以借用爱心符号等，别人能看…
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许多新人会困惑如何成功推广他们的代理游戏，对接游戏代理平台通常不会提供很多推广培训，即使一些正式和大型游戏代理平台将提供更仔细的推广培训，不是所有的推广方法适合自己，在游戏代理的早…