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现在很多创业都和短视频相关，那么通过短视频怎么创业？创业公司怎么从存活迈向平稳？尤其是在社交电商方面。
答案：顺应市场需求，顺应客户需求。
那应该怎样做？
一、公域流量
1、市场
不同的客户，不同的方法。所以要研究目标客户的需求。如果不懂，去系统学习的话，就是在大池，如果自己不学习，只是找代运营，那么就是小池子。
2、内容
短视频创业困难在内容上。要有持续高质量内容，内容要永远让客户喜欢。或者引起客户兴趣，或者说到客户痛点，或者解决客户难题，或者让客户学到知识，或者引发客户讨论等。都能留住客户。
3、新颖
内容要经常创新，让人觉得稀奇，不然时间长了，一种风格，观众也会看腻。
二、私域流量
1、标识
为每个客户加上标识。例如性别、年龄、文凭、所在地、工作、领域等。
根据标识，在朋友圈有目的地发，不要打硬性广告，要发客户感兴趣的，首先不要被屏蔽，然后进行个性化推荐。
2、归类
从单一窗口到社群营销，再到高品质会员群。
一级分类（意愿、需求。）
二级分类（顾忌、意愿）
三级分类（素养、挑选）
四级归类（高端客户：活跃参加，一致认可，随时随地可转换）
三、后端经营
后端经营，无非就是商品或服务。
确定要做商品还是服务，或者两者都做。
对于初创公司，可以先把产品做好。
要创业，前期一定要做好基础工作。了解市场，了解客户，确定内容，持续更新，公域和私域都要运营。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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