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抖音是时下热门的短视频平台，它的流量在国内名列前茅。抖音主要以短视频为载体，往往三十秒左右的视频就能让广大用户爱不释手，网红、大V、热门直播间也是层出不穷。经常可以在新闻上看到“某商家利用抖音推广、日销十万件”等类似标题，也让众多商家羡慕不已。
想在抖音做推广，很多人都比较关心流量的获取。那么，抖音怎么做推广引流？今天，我们就来和大家聊一聊。
抖音的用户群体可以说是老少皆宜，完全不用担心自己的品牌或者产品没有对应的潜在用户。首先，在抖音做推广引流，不同的品牌要找准不同的用户定位。比如根据年龄来进行用户划分，不同年龄段对内容的需求自然不同。接下来，要找准自己的内容定位。比如餐饮行业可以选择主打美食制作、美食探店等内容；婴幼儿产品的内容要以宝爸、宝妈为主要受众，可以分享萌娃日常、好物推荐等等。然后，我们还要多与用户进行互动，无论是视频内容中，还是评论留言区，甚至有条件的朋友，还要多开直播。用户比较希望看到的，是一个真实的用户或者企业，多进行互动一来可以拉近与用户的距离，二来可以让他们感受到尊重。
除了自然的流量、粉丝增长之外，我们还要适当地利用抖音平台的付费渠道来进行推广引流。抖音平台为企业、商家，甚至个人都提供了不同的推广渠道。比如开屏广告、搜索广告、信息流广告这种传统的互联网广告形式；还有平台所特有的广告形式，DOU+，它可以将视频推荐给更多感兴趣的用户，从而增加视频的展现量，助力视频上热门。找到合适的推广渠道并运用得当，可以大大提升引流的效果。
抖音怎么做推广引流？希望大家都能够找准内容方向，积极运营和互动，并适当开展付费推广，在抖音获得自己所期望的流量。
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