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将直播内容的片段快速裁剪，制作短视频进行多账号投放。是一种集引流、内容营销、品牌塑造等多功能于一身的视频形式。
切片特点
- 时长在5~30s之间，可以提升完播率。
- 只展示商品或价格优惠，利益点话术精简，锁定购买欲更强的用户。
- 场景布置突出产品或人，场景切换较少，能够快速吸引用户眼球。
- 展示产品细节包装，使用特写画面为主，能够突出产品卖点。
切片制作
- 选择卖点呈现清晰的片段，高GMV片段
- 选择凸显场景特色的片段，高互动率片段
- 选择名场面切片，高传播力片段
切片投放后数据分析
- 人群画像，是否与购物人群一致
- 点击率
- 转化率
- ROI
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年收入15万以上的2个小生意，年轻人别嫌弃，不用拼大资金也能干
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2022年12月30日 am10:03
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做过餐饮生意的人，我相信大家的店铺都发过传单，可是就算是发了传单，感觉店铺的生意也没有多大的起色，这个是为什么呢？ 这里有一个很现实的问题，不知道大家发现没有，如今越来越多的消费者…
