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通过年前微信红包封面活动，将粉丝引流到一个公众号中，积攒了十万粉丝，随后便将公众号以十万元的价格卖出！
这是身边真实的例子，如今做公众号还是一个相对小众的项目，门槛不高，需要的是你有恒心坚持。
那么公众号要怎么去运营并获得收益呢？我将从以下四点进行讲解。
一.定位
很多人在初入互联网，想要发表自己的作品，但是不知道要发表什么内容。其中最重要的原因就是“定位”没有做好，没有定位就相当于没有核心，作品五花八门，流量自然而然也上不去！
因此，一开始你应该先想好自己的定位，可以以自己擅长的领域为突破口，例如你的口才很好，擅长演讲擅长与人沟通，那么就以口才培训为定位，发布一些与口才相关的作品，把口才培训的方法制作成作品发布。
二.内容输出
定位找到了，内容要输出什么是关键。很多人刚开始害怕不知道要写什么，其实你差的就是去深挖你的定位。
首先是专业性，针对上门例子中的口才，我们把如何去提升自己的口才中的痛点，弱点挖出来，告诉自己的粉丝问题所在，并提出对应的解决方案。这样让大家感受到我们的专业性，一下子就会吸引很多粉丝的关注，也会更有利于作品的推广。
但是仅仅有专业性也不够，公众号会显得太死板，还需要一些日常生活的作品来活跃氛围。这时候就需要你的人设。
人设是什么？假如你是一个自由职业者，你可以把你日常如何创作作品已经一些参与专业线下活动的经历转化为作品发表。
这样当大家看到你作品的专业性又看到你线下的生活是如何如何的，这一块就会对你产生信任，会想继续关注你看你的后续。这样你的人设就立起来了，如今网上很多大v博主也基本是走这样的路线。
三.涨粉
当你的内容质量得到了提高，开始有粉丝关注你了，那么如何继续更快的获得粉丝呢？
还是以上一个例子来说，什么样的人需要提升口才？初入职场的新人不太会讲话，当领导突然让他上台发言或者是一些在体制内工作的朋友，需要去写一些稿子或者会要上台发言，这个时候口才不好怎么办？去学去练！
因此你就可以围绕职场这一块人群，针对职场的日常痛点去发表你的作品，这样你就可以吸引他们成为你的粉丝。一般只要不是太过小众的粉丝群体，涨粉的速度都是很快的。
四.变现
变现这一块估计也难倒了很多人，可能有一些人自带一些流量，但是不知道如何去变现。
如今公众号变现一般通过这三点：
1.接广告
接广告如今在公众号这一块，一个阅读量通常是2-3元，假设你1000阅读量如果接一条广告那么你的收益就是2000-3000元。一个月一般接个4-5条的广告就能月入过万了。至于为什么如今广告的收益这么高了，原因在于获取粉丝的难度在增加，因此如果你有大量的粉丝基础，接广告是不错的变现方式。（不过缺点也很明显，就是粉丝容易被别人割走了，导致粉丝的减少）
2.卖课程
以上例子说的培训口才，我们可以出一套提升口才的课程，教粉丝如何去提升口才。课程的价格一般是根据你自己去定，有人买课你就有钱赚。
3.接广告组
广告组是腾讯里面推出的计划，在你的文章最后会有一个广告，当别人点一次你就会有收益大概在几毛钱到一元左右。具体收益还要看你的阅读量，阅读量越高收益就越高。
公众号的运营也是很适合学生党，宝妈去操作的，每天花费几个小时，持之以恒收益也是相当可观的。
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这几年“疫情”挺闹心的，很多在城里务工的农民工，有了想回老家创业的想法，老婆孩子热炕头，又在自己熟悉的地方！感觉心里有底气，在外东奔西跑、风餐露宿的压力也很大，也并没有挣到很多钱。…
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想赚钱一定要投资吗？
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很多人想赚钱，但是一听到要投资，就吓跑了！ 你不投资怎么赚钱？卖蔬菜需要个三轮车，卖雪糕需要个冰柜，卖肉还需要一把刀呢，生个娃还要先娶个媳妇呢………哪一种不用投资？ 有人说，我上班…
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35岁失业宝妈在家，应该做些啥项目养家糊口？创业做手工艺品分析
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首先第一个要给大家介绍的这个低成本的创业项目呢，是和手工艺品相关的。据说呀，在疫情阶段，很多人厨艺大涨，而另一个在疫情期间迅速发展起来的爱好呢，大家也许已经猜到了，那就是制作手工艺…