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便利店生意好不好，客流是关键。不管你选了什么好位置，买了哪种新款便利店货架，做了多好的便利店陈列设计，如果没有客流，一切都是白搭。做生意不要总是指望顾客能主动上门，更重要的是你要学会吸引顾客上门。那么便利店有哪些吸客方案呢?
1、门口的摇摇车
不少便利店或小超市门口都会摆一个摇摇车，看起来是为了让便利店多一项收入来源，实则却有更深层意义——引流。门口的摇摇车吸引的虽然是小朋友，可是随之而来的还有带孩子的家长，如果门口围了一圈家长，难免会进店选购一番。此时你还担心没客流吗?
2、适当的促销活动
促销活动是最直接的引流方式，也是任何便利店都必不可少的一种常规营销手段，但是要注意控制促销的频率，次数少了吸引力弱，次数多了顾客也会觉得麻木。最好是一个月办一两次，并且每次促销的商品都要有点变化，更有新鲜感。
3、社群锁住人流，拓展消费
为了改变坐等客来的困境，可以在店铺立一个二维码广告，所有首次使用微信支付的顾客不管多少钱都免5元。几天时间就吸引了很多居民来店内购买5元的产品，因为相当于白给。
借此，她成立了一个小区社群，凡新加的好友都拉到这个群里。每个星期一小童都会在群里公布店内购买超过100元产品的送价值15元的临期产品（酸奶等临近过期的产品）。社群成立以后，门店内的库存去化明显增快，产品周转更加灵活了。而且周围的居民去店内购买产品的人明显增加，而且对面小区的人也过来了。
4、送货上门，花样营销顾客
社群的玩法不止如此。近期因为新进来的酸奶，小童就在群里开始团购，零售价60元的4瓶酸奶，便利店团购价45元。虽然不挣钱，但购买的人非常多，大家都想这样便宜就品尝一下。群内成员开始疯狂团购，而且都是附近居民，也不用送货，下班时去门店取就可以，随便购买了米、盐、酱油等等日用品。有人在群里说，实在不想下楼取了，或者大家正在打麻将，需要啤酒，方便面，火腿肠等等产品，微信上一说，店内就马上送货上楼。
现在便利店内的产品越来越多，有什么新产品在群里公布一下，团购一下，很快普及。
5、增值服务，让门店再便利一点
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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精盘点2022信用卡推广佣金高的平台，值得收藏
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2023年1月24日 am11:30
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