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前段时间外卖运营内容讲得比较多，今天开始给大家说说餐饮营销的知识，帮小餐饮老板们解决下获客难的问题。
说营销之前，先提醒下大家，餐饮营销的本质是：通过输出内容、以及付出成本，来给顾客认识你服务和产品的机会，也就是说，如果你店里的服务和产品不过关，那你做任何营销，都可能是白糟蹋钱。
所以大家一定要记住：修炼好内功，是做一切营销的基础。
接下来就给大家分享四个餐饮线下引流的方法，至于后面，B哥还会把美团大众点评、抖音、以及私域流量咋玩，都不定期分享出来，想学习的朋友可以持续关注B哥~
线下引流第1招—引流卡
这招确切说叫爆款产品引流卡，它的整体逻辑是：拿一款产品出来，做成低价引流卡推销给顾客，来给顾客一种获得感，以此达到引流目的，它对新店和老店造势都很好用，这里重点给大家说下。
比如你是卖牛蛙火锅的，你家牛蛙火锅原价99一份，那你就可以考虑搞个19块9的牛蛙火锅引流卡（每人限使用一次）做这个活动。
估计有人要骂我：你这不是让我亏钱做买卖吗？别急，我告诉你，实际上你引流卡卖出去以后，顾客一定有30%左右的放弃率，也就是说，你算成本时候，完全可以把放弃来店这部分顾客掏的钱全折到成本里，你这么一算是不是就没那么亏了？另外当顾客在你店里二次消费时，也可以带来不少利润，这点相信大家都懂。
这招具体执行起来分三步：第一步，造一个节日（比如xx店庆日、xx狂欢日）作为活动噱头；第二步，在节日前把引流卡制作出来，并把卖卡任务全部下发给店面员工，组织员工通过地推、私域传播、贴小广告、周围商户合作、以及拉亲朋好友等形式完成任务；第三步，做好员工话术培训，来承接活动带来的流量，让顾客在店内二次消费。
整套流程跑下来，只要你店里产品不是太离谱，它是一定能立竿见影，让你店里生意短期内好起来的，以此就能吸引其他顾客进店形成正向循环；但注意两点：（1）它的作用仅是帮你“造势”，这些薅羊毛的顾客，当你活动停了后，是很难复购的，所以活动后一定要有承接方案；（2）不要图省事，搞什么赠代金券、赠优惠券，来取代让顾客买券这种形式，那些送的券，顾客基本全扔垃圾桶了。
线下引流第2招—异业联盟
这招很好理解，比如你在学校边上卖炸鸡，那你完全可以和学生常去的打印店合作，在你这里买炸鸡的客户，你都送他一张打印店体验券，反之，在打印店打印的客户，对方都送他一张炸鸡优惠券。
反正你们的客户群都是学校这群学生，又没有什么竞争关系，一般合作不会很难谈。
大家用这招时，尽量去找客户群比较相近的异业合作，效果才会好些，至于具体玩法，创意非常多，这里就不一一举例了。
线下引流第3招—免费体验
这招针对小餐饮店特别好用，比如你现在在做今年很火的网红项目暴打柠檬茶，那你在开业前几天，完全可以把你家主推的柠檬茶做成小杯装，摆在门口让顾客体验。
对于咱们餐饮商家，亟需获客时，千万别舍不得掏这点成本，当顾客尝过你的产品后，他才会对你产生第一步信任，否则的话，你产品做得再好，没人知道它好，有用吗？
我见过太多抠门的小老板，把自己抠没的了…
线下引流第4招—分享转发
顾名思义，这招就是让顾客分享及转发你的店铺，帮你去宣传产品。
它的初阶玩法是通过利益诱导，让顾客产生这些行为；而高阶玩法则是，给顾客一个转发的理由，让他们自发地传播。
另外，这招结合私域来做，效果更会爆炸，我未来教大家玩私域的时候，会把这块知识单独再说说。
今天就和大家分享这些，后面会继续给大家分享餐饮营销、外卖运营、及行业分析方面的干货。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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五点做抖音的思路（抖音上引流客源，短视频引流软件就是最大的市场）
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2022年8月13日 pm5:21
网络投资小项目有哪些项目（网络投资小项目有哪些类型）
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2022年8月14日 am8:23
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