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不要投资产品生产型的公司，因为产品往往不值钱，产品营销推广却需要大量的投资，传统生产型企业压力非常大，生产出来产品卖不出去就会赔钱，而且利润越来越低。价值高了卖不出去，消费者支付的是价格，得到的是价值，但价格和价值之间往往是出现偏差了，那这个差距就是价值偏差。
企业如何解决价值偏差呢？
如果你想暴利赚钱，就要解决价值偏差。这是啥意思呢？
其实人和人之间也有认知偏差，比如有钱的都是好人？开豪车的穿名牌奢侈品的都是成功人士，他不缺钱所以不会骗钱？他是个好人所以他说的话就是对的。比如胡锡进、司马南，如果你支持，那你认为他们说的话就都是对的吗？如果不你支持，你认为他们说的话都不对吗？
这些都是认知偏差，而价值偏差和认知偏差是一个逻辑。
这个产品价值100万，这个产品一文不值？这篇文章有价值，这篇文章啥也不是。这个专栏对你有用，让你花钱的都是骗人的？这些都是认知偏差而产生的价值偏差。这回懂了吧，我们所有人都存在认知偏差。
企业要想暴利赚钱，就要解决价值偏差，如何解决认知偏差？如何解决价值偏差？
这就需要你要把你的企业变成消费垄断型的企业，这一点至关重要，听懂了吗？
什么叫做消费垄断型企业呢？
消费垄断型企业可以分为短期的和长期的，有很多消费垄断是突发事件，比如n95口罩，退烧药，血氧仪，连花清瘟，辉瑞，你看在新冠这个时期这类的产品都属于消费垄断型，这类企业都属于消费垄断性企业。
如果你能够理解到这种层次，那么接下来你的公司如何操作呢？经营的重点又是什么呢？
最近有一个电视连续剧叫纵有疾风起，其中，靳东演的唐尘他操作的几个项目案子，就是将普通的企业变成消费垄断型的企业，比如把卖猪饲料的老板打造成了超级的个人品牌IP，那就让公司的价值大量的提升，公司价值提升，公司的利润率就提升了，消费者认为，买他的产品值，有价值。
巴菲特一直认为可口可乐是世界上最佳的消费垄断型公司，也是消费型垄断案例当中最经典的。
为什么呢？
消费垄断型公司就是在消费者的大脑当中已经建立起了一种与众不同的品牌认知和印象，你看这一点符不符合我们对网红个人品牌化的理解呢？我们为什么去董宇辉的直播间？我们为什么支持俞敏洪？为什么去支持网红辛巴？这就是认知经济，周鸿祎提到的脑景经济，孙洪鹤教材当中也系统讲的场景经济。
要想实现消费垄断型产品营销，就必须要满足这三个要求啊！
1，品牌认知的垄断，重点看品牌化系统
2，渠道传播的垄断，重点看社交化裂变
3，全网流量的垄断，私域流量裂变系统
最近，辉瑞频繁上热门，在某种程度上，已经实现了消费者垄断性营销，比如特效药这个概念，我们已无法追究谁哪一个大V第一次提出这个概念，但显然，自从特效药这概念出现之后，很多消费者大脑当中已经有了特定的认知，这种产品已经具有了经济特权的概念，所以，从市场营销的角度，这是一个非常成功的消费垄断型营销传播案例。
我们现在看每一个自媒体上成功的案例，往往都离不开这一点，所以今天孙洪鹤通过经典的总结，让大家快速的掌握如何创造消费垄断型企业营销模式？特别推荐《个人品牌赚钱系统》过年时大家可以学习可以改变你。
孙洪鹤：中国知名营销策划机构联合创始人，品牌营销专家，大学生创业导师，财经营销知名自媒体人教育专家，新三板商业模式专家，创业孵化器孵化专家，十五年以上的营销管理投资服务经验。
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摘要：超8成营收靠加盟店（欢迎关注闺蜜财经） 撰文|蜜姐&编辑|凯 这是@闺蜜财经的第1171篇原创 近期，号称“中国最大的水果零售经营商”的深圳百果园实业（集团）股份有限…
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2022年薪水最高的_10_大工作，等你来
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对哪条职业道路可以支付高薪并满足您的热情感到困惑？我们列出了2022年业内已知薪酬最高的前 10 名工作。您应该知道的 ！ 注意：以下所有薪资数据均来自LinkedIn salar…
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做这5种生意，门槛不高，不比打工挣得少
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1.第一、直播卖农产品 在农村地区，最多的可能就是绿色的农产品了。 随着现在人们对短视频的关注度越来越高，平时使用时间也最长。 如果能把短视频和农产品结合起来，搞直播销售，也是非常…
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种地VS打工，哪个更赚钱？回乡“有门路”，这3大行业，你试试吗
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种地VS打工 受到学历、技能、人脉等多种因素的影响，农民赚钱的方式相对单一，且难于登天。就现阶段而言，大多数农民赚取经济收入的渠道无外乎两种：其一，种地；其二，打工。 种地：土地是…
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网上挣钱新项目是真的吗知乎（网上挣钱新项目是真的吗吗）
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闲鱼作为副业项目是大多数宝妈的选择，主要原因就是操作简单，哪怕兼职月入4000都不是任何问题 问题，而且没有时间区域限制，就算是在家赚钱都可以实现，今天分享下小白如何做闲鱼项目赚钱…
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农村这2个小生意，年轻人别瞧不上，门槛低，年入10多万也很平常
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现如今有不少人都还在等待着冷门暴利的商机出现，其实随着信息化时代的到来，如今所谓冷门的行业基本上是不复存在了，闷声发大财的时代也早已结束！ 在这种大环境下，我们选择项目来创业，更要…