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许多新人会困惑如何成功推广他们的代理游戏，对接游戏代理平台通常不会提供很多推广培训，即使一些正式和大型游戏代理平台将提供更仔细的推广培训，不是所有的推广方法适合自己，在游戏代理的早期阶段，需要掌握适合自己的推广方法。然而，推广方法很重要，但它不是唯一重要的事情。游戏质量和后期运营服务也是平台的核心，也是后期推广效果的基础。本文将梳理各种推广方法，帮助大家走出自己的道路，提高游戏推广创业的成功率。
接下来，我们将根据投资类型初步介绍推广方法。
一、零投入、低投入运营
1)开发自己的玩家(见效快，操作方便，玩家忠诚度高)
①自己:根据自己熟悉的领域，比如熟悉仙侠游戏、传奇游戏、暗黑破坏神系列、三国系列等。，去一些大型游戏平台找目标客户(通常是V4V氪金玩家5级以上，通过各种游戏亮点吸引自己的游戏。
②雇佣：你也可以建立自己的协会。一般来说，你需要团队操作。方法是在游戏中创建协会，通过世界频道吸引玩家进入协会，引导玩家通过协会的氛围加入团队，并在适当的实践中引入推广游戏。
注：但在引流过程中，要注意言语，避免被举报或封号。
2)与游戏公会合作(省心，但需要与公会分享一定比例)
游戏代理商可以选择与其他公会合作，也可以建立自己的公会进行洗量。一般来说，公会主要推广独立游戏，很少运营平台。如果您选择与公会合作，您可以向公会提供后台。以下是寻找合作公会的两种方式：
①公会交流群，QQ小组或微信小组，搜索公会交流小组，或游戏公会，小组中会有公会管理员，联系公会专业管理员进行合作讨论；
②各大直播平台、直播平台也有很多主播公会，进入后可以直接与员工谈合作。
3)自媒体平台引流(见效慢，细水长流，厚积薄发)
目前我们媒体平台、微信公众号、贴吧、头条、简书、抖音、快手、西瓜、游戏代理可以根据自己的品牌布局自己的媒体矩阵，因为媒体启动速度会较慢，粉丝注意力积累，会带来更多的转变，越容易，早期工作量就会更大。
自媒体属于内容营销的范畴，需要相应的内容输出能力，才能带来长期稳定的流量。
假如你在这里没有相关经验，也可以招聘兼职人员来维护自媒体矩阵，但需要自己检查内容。
4)招聘代理模式(比较常见，回报快)
通常，游戏代理平台的背景只支持下属代理的开放。通过引入下属代理，一方面可以收取少量的代理费，另一方面可以将下属代理分成两个方面的收入。
二是高投入运营(需要大规模、高风险)
短信拉新/电话短信
拉新的很简单，只需要找到相应的合作伙伴，但正是因为它很简单。在使用了更多的人之后，效果将不再有很多好处。此外，同一用户可能会多次发送类似信息，因此脚本包装的质量非常重要，而且应该有数量。电话营销类似于短信拉新，被电话取代。据了解，电话营销团队大多位于三四线城市。有些团队可以在1:5甚至1:8以上投入生产，所以形式不是最重要的，数量很重要。
媒体买量
不懂媒体运营的代理，不建议！不建议！不建议！
制造商擅长购买。媒体购买也需要专业的营销人员，营销人员的能力水平不均衡，效果会有很大的差异。而且媒体开户一般从5000-10000元开始，比如信息流广告，一般不跑几万，媒体投放模式很难完善。
另外，实体店线下引流就不说了，这样做的代理很少。
最后，我们来谈谈工具。游戏推广可以使用很多工具。关键在于个人理解和具体操作。大多数游戏平台将提供代理工具。工具的稳定性是关键。具体操作仍然需要每个人安定下来，熟悉每个功能。当然，这不需要花费太多时间，但我们应该知道，媒体平台将采取措施进行异常操作，并注意发送内容的频率。
今天先在这里介绍一下。如果您有任何问题，请留言，以后会逐一回答。
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读书博主的“纸质书自由”，骗了多少人
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2022年9月15日 am1:05
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