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探店一词在小红书上一直很火热，我们会在很多小红书短视频看到一些探店的达人前去线下实体店铺拍摄测评视频，有咖啡奶茶饮品，有烧烤奶茶甜点的美食试吃探店，有密室清吧桌游娱乐基地打卡探店；有健身按摩美容等高级体验探店等等。各种类别的探店视频帮助用户事先对商家产品、店内环境以及服务特色进行考察，给出评价，在挖掘优点的同时也帮助大家避免踩坑，这种贴心又有趣的视频非常受欢迎。同时这也吸引了很多线下店铺邀请网红去探店，通过达人网红、探店博主发帖来吸引粉丝前去消费。那么探店博主到底是怎么运作的呢？
对于小红书探店博主的认知
探店其实仅仅指的是去一个线下店铺进行考察体验，而探店视频则是要对这次体验进行多媒体化的记录与评价，为网友提供参考。实际上就是利用小红书探店博主累积的影响力和用户信任度，将平台流量引入线下店铺。
小红书有浓厚的种草、拔草社区氛围和属性，博主探店的过程也成为一种给用户带来沉浸式体验感，这种体验会给用户带来一种满足感和期待感，能有效的实现线上到线下的种草引流。
做好自身分析定位
想做小红书博主探店推广的商家，在开始前要先做好自己的定位，理清自己店铺的风格、卖点、竞争优势，确定想要传播的目标方向，从而为自己下一步筛选探店博主打下基础。
筛选和寻找探店博主
目前小红书上的探店博主也不少，有覆盖面广、影响力高的头部达人KOL，也有区域化、本地化的探店KOL，除了对量级的区分，一般还要注意达人的自身调性，笔记风格，文案质量，视频风格等，再结合探店达人博主小红书账号的粉丝量，往期作品互动量等综合评判。
洽谈合作明确需求
在联系博主方面，有的小红书博主会把自己的联系方式、邮箱等留在主页简介中，一般通过这种方法可以直接联系到博主本人。
但值得注意的是，商家自己设想和匹配达人时，往往会因为涉及到大量的沟通工作和对行情的信息不流通，不了解合作流程等因素导致成本难以协调，工作开展不顺利，或最终效果难以达到预期。如果要使得合作效果更加深入、希望搭配不同的博主进行整合，获取更专业的传播效果和优惠的合作价格，寻找相应的供应代理商是个不错的选择，因为代理商与小红书探店博主之间会有更紧密的联系与合作，成本上也有可谈空间，博主在专业人士的指引下配合度也会更高，这样商家能够得到更为专业的执行服务与传播效果。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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