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随着人们生活水平的提高，市场上对牙齿美白、修复、美化的需求也大幅增长。因为技术壁垒和设备壁垒，牙科行业还是很可观的。但近年来，牙科行业很难获得客户并进行转化，这也让从业者感受到了压力。
相对于公共直播，私人直播的成交率要高得多，也是当前口腔医院的主要变现和裂变渠道。
口腔医院为什么要做私人直播？
- 首先，其客单价高，复购率低，但有维修需求；
- 其次，口语客户具有推荐属性和社交属性；
公共领域直播吸引的人大多是羊毛党，公共领域直播更适合连锁品牌。服务机构遍布全国，公域直播流程复杂、不精准、转化率低，是其在口腔行业的特点。所以对于口腔医院、口腔门诊、口腔整形等机构来说，虽然私人直播的流量有限，但至少获客成本和转化率是可观的，值得去做。
口腔想做私人直播该怎么办？
- 首先，要确定直播的目的是实现现有流量，还是拆分新增流量。不同的直播目的可以确定不同的直播定位，然后根据这个直播的目的来设定活动策略。如果机构已经积累了现有流量，但很多没有转化，那么可以把直播间低成本引流的牙科项目作为主要的引流抓手，把热销的爆款产品升级转化；
- 如果流量入口狭窄，最近又在尝试突破获客，可以利用码上直播的裂变功能裂变新客户。
- 如果想用裂变功能达成客户业绩，一方面可以用渠道，另一方面可以用存量。
口腔医院也主要分为两种，一种是通过线上线下投放获取客户，一种是通过渠道转诊获取新客户。如果有渠道或者代理，当然也是激活渠道的能力，让渠道发力邀请客户到直播间预约。
如果是规模较大的品牌医院，可以利用自己的权限，鼓励现有的流量去拆分新客户。比如直播间主题是周年庆/直播节，邀请xx好友预定直播间获得xx等。，这些都是有效的引流裂变方法。
私人直播系统，还是比较注重裂变的，不仅可以追踪层级关系，还可以让医院实时关注裂变动态，让客户看到自己的邀请结果，让运营设计更多的裂变激励政策。
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