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销售是公司盈利的一种渠道，销售员总是站在企业的第一线，为企业披荆斩棘，奋勇杀敌，开辟一条胜利之道。那么企业想赚大钱，大发展就必须重视销售。销售不仅仅一种模式，而是多种模式相互交叉，以盈利为目的地销售方式。
（1）微信销售：以微信销售为主，加微信、加群聊、发朋友圈等方式。“微商”就是以微信销售为主。
（2）电话销售：电话销售的成本比较低的，只通过聊天对话来完成销售活动。保险行业的销售方式以电话销售为主。
（3）网络销售：电商是网聊销售的主要群体，通过引流，让客户集中在网页、APP等销售上通过网络上的聊天插件进行销售活动。
（4）线下销售：线下销售算是销售模式成本最高的，线下销售通过与客户线下见面进行销售活动。房地产行业以线下销售为主。
电话销售虽然是成本较低的销售方式，但是其难度远远超过其他的模式。仅仅靠一通电话、没有实体产品、真实的服务体验，说服客户、获取客户信任的难度难上加难。那么如何快速和客户破冰？
【1】家常破冰
客户非常反感接到电话就是推销，这种电话客户的拒接率达到99%，想要与陌生的客户拉近距离，先与客户聊聊家常，消除陌生感，拉近彼此的距离。
【2】产品破冰
实实在在的产品，产品使用案例、详细的产品信息容易吸引客户的眼球，短时间内集中客户的注意力，激起客户的购买欲。其实电话销售的时间取决于客户的兴趣时间。
【3】熟人破冰
什么是熟人？熟人就是双方已经建立了信任。在此基础上与客户聊熟人，可能会因为是熟人介绍还能够牵制客户挂电话，必然是能够降低拒接率，兴趣点更容易带动起来。
【4】数据破冰
越来越多的客户相信数据，数据越准确，说服度就越高。大数据下的消费者更容易激起从众心理和盲目销售状态。当然数据最好不要作假或者夸大，一旦被识破不仅仅是丧失一个客户，而是企业形象。
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