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现在的教培行业产品同质化严重，已经进入服务和体验这个段位进行竞争。你究竟是青铜还是王者，就看能不能捋顺从引流到锁客再到资源再生的招转模式。
在这里给大家推荐一个艺培机构招生转化思维模型，分别是引流—激活—留存—营收（付费）—分享（口碑转介绍裂变），帮助你建议完整的招生体系。
万事开头难，接下来就开始重点为大家讲解这一体系中的“引流”阶段。
建立招生体系第一阶段：引流。
引流阶段主要分为三个步骤：选择获客渠道，设立诱饵，以及加微信的钩子。
1、选择获客渠道。
常见的渠道有小鹅通、知乎、公众号、活动行、朋友圈、视频号、抖音、快手等公域平台，只要持续性输出，保证内容的质量，就能逐渐获得大量精准资源。
2、设立诱饵。
教育行业常见的诱饵就是售卖0-99元区间的低价课程，让家长不需要花费太多成本去了解和尝试。需要注意的是，一般这样的引流课程最好选择高频、强吸引力、覆盖面广、人人都能上的课程。
3、加微信钩子。
有了引流课还不够，更重要的是让学员家长加上老师的微信，引导到私域。只有引导到私域了，才能后续不断对学员进行可控的触达。
教育行业常见的加微信钩子：
在公域流量平台作品中附上引导语，让家长通过领取学习资料加入交流群，然后利用社群运营，逐渐转化这批精准资源。
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领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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