如果我们是做教育机构的，想要在小红书上推广我们的品牌，要怎么做才好呢？鲸众文化今天就来给大家讲讲教育行业该如何在小红书上做推广的这个问题，在小红书上搜索教育相关的关键词，我们可以看到许多的同行，他们已经在做推广了，你的同行都在做了，你还在等什么呢，营销的重要性相信各位老板都是知道的。那么事不宜迟，我们应该怎么做呢？
首先，创建一个小红书账号，设置好头像背景昵称，如果打造的是个人的账号，那么可以写某某机构的数学老师，头像可以是真人出镜，如何是官方账号最好是用品牌名称和相关logo，加深印象，背景可以使用教育机构的公司内部图片或者是辅导上课的图片，总之，给人一种专业感就是最好不过的了。
账号建立好，需要养号一段时间，大家都知道，新号没什么权重，发出来的内容也很少人看的到，所以，养号这一环节就至关重要了，怎么养呢？注意，账号要一机一卡一号，以免被封号，同时注册好不好立马发笔记，在注册的两周内，可以去搜索、评论、点赞以及收藏相关领域的笔记，平台会根据你的操作给你推荐相关的内容并且定位，方便后续发布笔记时推送给精准群体。
发布视频或者图文笔记，账号建立两周后可以发布内容了，小红书主要以图文笔记和视频为主，我们可以编写一些内容发布，如果想要快速的入局小红书，最好是以视频形式来展示内容，而且对于教育机构来说，制作视频也是十分简单的事情，素材随手可得。小红书平台对视频有流量扶持，相比内容的形式，视频曝光度会更高，当我们积累到一定粉丝，达到5000粉丝，那么还可以开通视频号。对于教育行业来说，视频的形式会比笔记形式更加让人直观地了解，大家可以看到很多课程都是以视频的形式存在，能够节省许多的时间。
当然，除了视频以外，笔记还是要发的，要怎么发呢？需要注意些什么呢？标题、封面、正文、图片。这四个方面缺一不可，教育行业分享的笔记多数是以干货为主，所以，我们可以尝试发布一些教育方面的知识，关键词方面可以参考同行和热门的笔记。可以定期的输出系列笔记，比如说某某学习方法（上），某某学习方法（下），做成一个系列。
互动，我们做账号的同时不仅要输出，还要和粉丝用户互动，积极的回复粉丝的问题，对写的好评论可以点赞交流，增强粉丝黏性。如果没有粉丝互动，那么也可以用小号在底下评论互动，互动量越高，笔记越容易推荐给更多人，所以，不要保持高冷哦。
引流，我们做推广的目的还是为了引流，在做品牌营销的同时，也可以利用评论和私信来进行引流。但是要注意，小红书平台的规格很严格，不能直接留微信手机号这些，我们可以学习别人的引流方法，多观察一下同行是怎么做的。
了解更多可登录鲸众文化官网：http://www.kingzon.cn/
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