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今天要给大家带来的案例是：福建有这么一家鞋店，老板利用“人性弱点”，在短短一年的时间里，疯狂盈利103万。
【1】案例背景
这家鞋店的地理位置其实还算不错，身处步行街的中段位置。只不过现在的服装店鞋店的生意都不好做，所以即使地段好，但店里还是挺冷清的。不过呢，你要是以为店里没顾客上门，老板就赚不到钱的话，那就大错特错了。我告诉你，这家店的生意其实特别红火！
这家鞋店的老板是个姓李的女人，这人30来岁的年纪。李老板是个离过一次婚的女人，据我所知，这李老板的家境其实还算不错，老家虽然住在乡下，但是父亲是镇上中学的老师，家里条件在村上还算是不错的。而且，虽然李老板的下面还有个弟弟，但是父母也看她看得很重。
可能是家里爱护得太好了，李老板身上总是有一股不谙世事的天真和愚蠢。在该嫁人的时候，她选择了自己的初恋男朋友，这个男朋友是一无所有，家里连房子都是非常破旧的土房子。然而李老板却觉得，有钱饮水饱。
这不，后来为了赚钱，也为了孩子，李老板跟丈夫去了深圳打工，后面还学着做了点小生意，吃了很多苦，两口子的日子好不容易好起来了，还在城里贷款买了套房子。可你猜怎么着？这丈夫却沉迷上了网络聊天，每天跟各种不同的小姑娘在网上暧昧，甚至还去见面开房过几次，李老板得知之后，还是非常崩溃的，根本无法忍受这个事情，索性提出了离婚。
关于离婚这事儿，当时闹得挺难看的，反正最后结果就是李老板为了孩子的抚养权，选择了净身出户。要不是后来娘家弟弟的帮助，估计李老板的鞋店根本开不起来。
由于带了个孩子，李老板没办法去厂里干活儿，索性选择自己开店做生意。就这样，鞋店开张了。不过呢，李老板也知道，现在的生意不好做，特别是服装生意，于是在开业之初，她就搞了一堆营销活动，结果你猜怎么着？短短一年时间，李老板狂赚103万，赚了个盆满钵满。
【2】方案介绍
李老板在开业的时候呢，推出了一个活动，那就是：鞋子免费送，不要钱！
我问你，如果一家鞋店现在告诉你，能免费送你鞋子，他们店里的鞋子呢，也还算好看，而且质量也还不错，你愿不愿意呢？
有人说，我肯定愿意啊，但问题是，送出去这么多鞋子，老板岂不是要亏死？要知道，天底下就没有不想赚钱的老板，这其中莫非有什么套路？
套路确实是有，下面就给大家讲讲，李老板的赚钱套路。
【3】盈利分析
案例中采取的“小招”是本专栏收录的营销智慧中很少的一部分，如果你现在经营困难，如果你缺少顾客，如果你的产品卖不出去，不妨可以在专栏合集中找找是否有适合自己的行业，看看聪明人是怎么做生意的。
李老板这个活动呢，是只有“网友”才可以参加的，不管是本地人还是外地人，只要转发活动软文，然后集8个赞，就可以获得免费券了。持有免费券，可以免费兑换一双鞋子。
当“网友”获得了免费券之后，需要进去填写自己的信息，然后呢，鞋子虽然是免费送给你，但是却需要支付25块钱的快递费。
看到这里，大家知道李老板的盈利点在哪里了吗？其实这双鞋子的成本也就十八块钱，而快递费呢？由于大量快递需要寄出去，所以快递费也就4块钱。算下来，每来一位顾客兑换鞋子，李老板都能赚个3块钱。
当然，只靠这么三块钱，肯定是不够的，所以，李老板又提出：如果顾客办理会员卡，那么一年之内，顾客进店购买鞋子，统统享有工厂成本价。
这个会员卡呢，是199块钱一个人，你去店里买一双鞋子，成本价也就几十块钱，但是售价却要两三百，这么比较之下，你愿不愿意办理这张会员卡呢？
反正当时这个活动推出之后呢，还是挺多顾客愿意办理这个会员卡的。而李老板呢，也是靠着这笔会员费，拿到了一大笔现金流，最后靠现金流来为自己赚钱。
有人说，为什么不直接卖鞋子，反而是要卖会员呢？其实啊，答案也很简单，你直接卖鞋子的话，有顾客来吗？你看看现在的服装行业，你还不明白吗？如果非要一条道走到黑，最后你是不会有任何出路的。
今天这个案例只截取了下方课程很少的一部分，这套案例至少还有三个盈利点。看完你就知道，为什么聪明老板赚钱就那么简单。这些方法，你都可以直接复制，应用在你的生意上。同时课程里涵盖了有600多个门店，1000多套活动模板，总有一个适合你，真实、有效、易复制，你一定要去学学。
最后，李老板就是这样，利用“人性弱点”，在短短一年的时间里，疯狂盈利103万。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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做生意就要选择一个有发展前景的行业，说到发展前景好的行业，其实生活中有很多，例如和互联网沾边的一些行业，几乎在近些年都是有很不错的发展。 像快递业，再就是电商业等等，这些行业都是依…
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今天给大家分享一个案例：广西一个开超市的老板，通过人性弱点做营销，利用“大米免费不要钱”，在短短5天的时间里狂赚12万！老板这招“免费模式”适用于各行各业，不管你是开餐饮店、服装店…
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#4月财经新势力#微信/抖音小店：利用微信、抖音等社交平台开设在线小店，出售各类产品，如美容护肤品、服饰饰品、家居用品等。通过精准定位和独特的营销策略，吸引潜在客户。 社交媒体运营…
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河南日报客户端记者 李凤虎 刘梦珂 通讯员 马学贤/文图 3月25日，记者走进柘城县老王集镇余心白村家庭养殖大户李明伟家中，他和爱人正忙着给牛切料喂食，打圈清扫。 李明伟告诉记者，…
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现在疫情形势严峻，很多人不能出去工作。还有很多宝妈要照顾宝宝没法出去工作。所以在家可以做的兼职就尤为重要。 首先给大家避一下雷，这些工作千万不要入坑小心被骗： 1.小说打字员。这种…