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根据艾媒咨询发布的数据显示，2018-2021年期间美容理发行业注册量急剧增加，截止2022年1月份，注册总数量已经达到84万。这么多的理发店，也意味着竞争越来越多。所以就有很多理发店老板们在发愁，理发店开在人多的地方，一条街能有好几个理发店；开在人少的地方，客流量又少。
不过，就有这样一家美发店，在万千门店中脱颖而出，即使门店新开，却在短视频取得了不错的业绩，成为了本地网红店！
这家店是怎么做到的？其实主要的原因是他们选择了让短视频本地生活从业者帮助运营，将拓客营销阵地选择在了视频平台。
因为美发行业天然具备内容属性，短视频可以直观、动态地展现理发师们的专业技术，相较图片、文字等形式更具说服力，也更有冲击感。再加上短视频平台流量大，兴趣推荐算法很好地帮助门店精准获客。在视频POI地址里挂载上商家套餐，通过视频传播给同城潜在客户。对于生活服务类美发商家而言，这无疑是很好的一种降本增效的变现方式。
除了短视频，该商家还通过视频直播促进了交易的完成，12小时交易了300万。直播间加入了“发型培训指导”的内容，邀请到专业的美发老师在直播间讲解美发、护发小知识，有效地吸引到了大批用户进入直播间，提升了直播间观众的停留时长。为了让用户能一边观看直播一边下单，快速地锁定潜在客户，同样地，本地生活从业者在帮商家打造直播时，在直播间挂载了短视频本地团购平台，并在团购平台上架了不同价格的产品进行售卖，以适应不同消费能力的客户。
关于组品，建议大家可以这样设置：
引流款：低价洗剪吹+造型（20-59），低价洗剪吹3-5次卡（59-199），低价烫染（99-199）；
利润款：中高价护理3-5次卡（99-999），中高价烫染（199-699）；
必需品：洗剪吹（低价、低级别）；
关键品：多次卡（洗剪吹卡3-10次，护理卡3-10次，烫染卡3次）。
可以说，短视频本地生活业务不仅给美发商家挖掘出了新的生意机会，也给本地生活从业者带来了盈利的商机！现在入局，为时不晚！
想要加入本地生活业务的小伙伴马上行动吧~具体参与方式可以私信了解！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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