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随着购物渠道增加，购物场景不断扩展，实体店的竞争对手越来越多，竞争也越来越激烈。
很多实体店商家为了门店引流绞尽脑汁，对前期的引流工作非常重视，却忽略了后期的锁客环节。
实际上，增量（新用户）固然重要，但存量（老客户）如果能利用好，能够以更低的成本获得更高的回报。
毕竟开店做生意不是只做一次性的购买，顾客进店消费后，能够留住顾客、二次回购，才是一家实体店持久经营的保障。
那怎么样才能把“头回客”都变成“回头客”呢？
首先，我们要站在客户的角度，分析客户会在同一家服装店多次购买的原因。
其实无非是这几种情况：
1、上次购买的衣服，质量很好，售后服务好
2、知道最近有衣服打折促销
3、被新品的风格引起兴趣
4、家人、朋友对上次购买的商品很满意，希望还在这里买
综上所述，我们可以得出，引起客户复购的核心就是：打造店铺的口碑和个性化优势。
那么，口碑和个性化优势应该怎么打造呢？
秦丝给大家收集到了4个小妙招，大家结合自己门店的实际情况去运用，就会发现没有那么难！
一、树立信任关系
“口碑”是最好的广告效应，只有让客户自发地一传十、十传百，才能把口碑打出去。
福布斯调查显现，81%的受访者表示他们的朋友和家人直接影响着他们的购置决策。而只有博得客户的信任，他们才会向家人和朋友推荐你的店铺。
信任就是维持长期良好关系的胶水，没有它，关系就松懈了。
树立门店和客户之间的信任关系，无非是从品质和售后上切入。品质就没什么好说的了，差不多的价格在你家质量更好、面料更舒服，顾客就会有个好印象。
售后倒是可以利用这几个小技巧，迅速打造和其他店铺的差异化：
1、根据客户需求免费改裤长和裙长，让衣服更合身
2、和干洗店合作，赠送后续保养、清洁贵价衣服的优惠券
3、活动保价，例如保证顾客在你这三月内购买的价格都是最低价，后续如果价格更低了可以补差价。
通过这几个小技巧，和其他的同类型店铺迅速拉开差距，也让客户对你店铺的信任度直线上升。毕竟，谁不想在有信誉又贴心的店铺里购物呢？
二、制定奖励制度
制定店铺会员制度，让购物变成另一种形式上的“财富积累”，消费到达某一个数额就能超越层级，获得更多利益，能够有效促使顾客重复在一家店铺里消费。
打造会员体系，很多人都知道基本的操作和作用了，在这里不再赘述。同样给大家两个小技巧：
1、会员初升级的门槛尽量低，权益差距尽量大。
打个比方，客户注册后是一级会员，权益只有开通积分；升级到二级会员，权益就增加了免费修改衣服一次＋同时购买第二件打八折。
而从一级升级到二级，只需要在店铺里任意消费一笔就可以。
通过低门槛、高差距的设置，让会员升级的吸引力直线上升，客户也更愿意配合。
扩张速度惊人的饰品店ACC超级饰、饮品巨头喜茶都是这样做的。
2、鼓励客户推荐亲友成为会员。
通过给对应奖励（例如列为会员升级条件、拉一个会员折扣升级等等）的方式，让会员帮你发展会员。
既有利于深度绑定客户和店铺，又有利于拉新。
同时，当客户的朋友也是你店铺的会员时，上新、折扣的时候她们结伴来购物的可能性就更大，成交的概率也直线上升。
三、卖体验而非产品
你的服装风格是独一无二的吗？是客户必不可少的吗？实际上，很多服装店都做不到很强的不可替代性。
没关系，产品比不出什么，就比体验感。
重点关注你怎样卖而不是卖什么。让你的客户体验与众不同，这样即便产品更新换代了，客户体验还有市场。
客人是“花钱买服务”的消费者，很渴望在门店里享受到自己的“心理需要”，这是一种“经济心理化”的表现。
所以，我们要由“单一服务”演变成“双重服务”，即不仅要以优质的“功能服务”，而且要以优质的“心理服务”去赢得客人的满意，而其中“心理服务”的竞争力，将会日益增强。
举个例子，针对不同的客户，如追求显瘦的微胖女生、通勤需求较大的上班族、追求舒适方便的宝妈等等，可以在客户进店后挖掘她们的需求，给出穿搭建议，并且告知她们成为会员、加好友后会经常无偿分享对应的穿搭技巧，就能让客户有一种花一份钱，同时买到了两份服务的超值体验。
四、善用买家秀
卖家大吹大擂，买家可能不太置信，若是让其他买家替你说话，可信度就不一样了。
最简单的操作方法，就是把顾客都尽量集中到你的朋友圈里，成为你的私域流量，然后持续输出买家秀。
可以是聊天记录，可以是返图，最好设置一些小礼品、小红包等等，激励顾客给出好的评价，再截图发到朋友圈。
不需要配很长的文字，就客户评价的聊天记录＋返图＋衣服详情图即可。
配文也可以很简单，例如“这件衣服真的超级百搭！很多宝宝拿到手都爱住了，谢谢大家的支持和喜爱~~”、“今年就流行这个款！还想买的宝宝快快下手咯，库存不多啦”等等。
这样不仅可信度高、容易促使客户购买，还能让你的朋友圈看起来不全是广告，丰富了朋友圈的内容。
总而言之，以“信誉和热情”、“高质量的产品和服务”为特征的“口碑”广告，是适合任何一家门店的。
只有好的口碑才能不断开拓新的客源，才能使店铺客源不断，生意兴隆。这些技巧只是辅助，多为客户想一步，多在质量上下功夫，才是最重要的“立身之本”。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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农村办厂，如果是初级农产品加工厂，可以考虑做这些
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无论是做什么行业、什么产品的商家，都纷纷开始在抖音上做宣传。抖音有着非常庞大的用户群体，2022年每天就有七亿以上的活跃用户，流量自然也是非常多的。 有流量就要利用起来。尤其是对于…
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作者：岩铭运营商专营店 一杯奶茶就能实现流量自由，且都是营业厅可查的正规卡！ 省钱即是王道！！！值友们看过来啦~ 最新上架：联通远望卡——性价比之王，激活立返100元现、金 29元…
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（图片引用自全球速卖通官方商家运营支持服务团队） 今天给大家分享的是一个比较系统化的知识点，那就是关于速卖通店铺的流量运营逻辑。根据上面官方发布的图片我们可以很清晰的识别出组成我们…
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对于第一次办理流量卡或者已经办理了流量卡的用户，你可能还不知道的细节，可以仔细看一下！ 这个流量卡是支持5G网速的，不限速。无限流量的说法是从来没有的，不可信。 19元一个月是优惠…
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某美妆品牌需要将小程序用户引流到公众号，针对付费用户设置公众号抽奖活动，活动流程如下： 1.企业做活动宣传，引导用户在小程序内参与购物； 2.付费页面弹窗引导用户关注公众号，参与抽…
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疫情爆发以来，线下场景时不时暂停，对不少行业造成了影响，而知识付费行业却“逆势而上”，迎来一波波快速增长。 可以说，用户的付费观念与习惯逐渐形成，人们对知识的渴求及进行碎片化网络学…
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经常有人会抱怨，为什么同样是开奶茶店自己的生意就是没有别人的好，有些人明明选择了名气很大的品牌，但是有时候生意还不如一些小品牌好，这里面显然是存在问题的，尤其是近几年茶饮市场的迅猛…