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在运营跨境电商的过程当中，营销和推广是不可缺少的一个部分，好的营销和推广，对于店铺的销售与获利有着相当大的积极作用。
那么，在进行跨境电商的营销推广时，怎么做才会获得刚好的效果呢？
一、
要对自己的产品有一个准确的定位，看看对应的产品的特征，才能有针对性地来进行相关的操作。在这个过程当中，要清楚产品所在的市场，将自己店铺的产品确定好相应的价格区间，并且 ，要对产品的利润空间有一个大概的估算，也要看看该市场内类似产品的情况，了解好大致的竞争情况，然后再综合起来定位自己的产品。
二、
在进行渠道的选择时，平台是相当重要的。就当下而言，可以选择的平台主要就是三种——b2b、b2c、c2c，不过，其中发展得最好的平台当属b2c，操作起来比较简单便捷，当然，也可以利用相关的媒体工具来进行辅助，比如脸书等。
三、
营销运营流程以及内容的具体化，在正式操作之前，可以先进行一个完整的策划，得出具体到位的方案来；而在操作的过程当中，也要优化相关的搜索引擎，并及时调整网站的结构，优化用户体验感。
总而言之，想把跨境电商的营销推广做好，还是要花些心思的，如此，才能收到更好的效果。
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