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目前餐饮行业中，大多数门店遇到的问题无非是两种，客流不稳定或者是口碑难积累导致回头客少。社群因此成为了诸多餐饮店积累客户的阵地，但如何利用社群放大门店的差异化，让门店区别于其他餐饮店呢？
线上线下，双线积累种子用户
线下门店是巨大且精准的流量入口，每位入店的消费者都是已经被筛选过的意愿顾客，通过一定的话术或者礼品、折扣，是有一定几率将其吸纳到社群中的。线上也是如此，已经入群的用户，可以通过代金券、折扣、赠送礼品或是免单的方式，让他们邀请身边的亲朋好友入群，进行裂变。
提升入群用户质量
用户被拉入社群后，要调动他们的积极性，活跃群聊的氛围，可以用红包抽奖、话题聊天等模式进行互动。同时门店也可以给用户设定会员日，或是在会员线下社交聚餐时准备一些与门店主题相符的活动、奖品，增加用户与门店的接触次数和信任感。
大型促销活动
在刚过去的双十一、即将到来的双十二、元旦等节日都有着很好的商业活动氛围，而且理由正当，可以举行各类大型的促销活动，而不是因为产品卖不出去才做促销。顾客从发现商品到决定购买，思考时间一般不会超过七秒钟，而这段时间内，价格是很重要的思考因素，因为消费者对于价格有着天然的敏感度。低价高质的产品会在这7秒钟里，牢牢抓住顾客眼球，从而促成消费。
促销活动期间，也可以借助社群，让群用户做一些转发、分享从而抽奖的活动，以此将促销信息散布给更多人知道，扩大宣传范围，或是让用户拉新形成裂变。转发消息没有抽中奖的用户，也可以给予一定的福利，比如50元购买原价66元的套餐券等，转化没中奖的用户到店消费。
虽然加盟店会有专业的运营团队来进行社群、促销活动的策划，比如可鱼可饭就有多名资深运营人员对各地加盟店提出结合当地实际情况的营销引流、社群裂变方案。让即使不懂运营的加盟店也能吸纳线上用户，不断扩大门店覆盖范围、精准定位客户。
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