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双11刚刚结束，不少教培机构通过各种活动，预售引流来了大量的线索，现在正在想办法努力进行线索转化，但是很多机构都说，线索多工作量大，但是转化率却不高…
同时，越来越多的机构也发现：除了前期的引流外，后续的试听课邀约、转化也越来越重要！否则,会让高质量的学员线索白白流失……
那么机构如何建立自己的试听课邀约/转化流程规则？如何监控一线课程顾问彻底落地规划呢？保证每一个高质量学员线索得到最好的售前服务？
1、合理分配线索
潜在学员信息录入到系统中后，需要分配学员至对应的销售，方便后续销售人员有针对性地进行跟进。管理员和主管可以筛选出待分配线索的学员，然后批量分配线索至机构内的老师。
销售老师获取到分配的线索后，可以先进行学员信息补全（学员来源，就读学员，意向级别，意向课程等），学员信息越全，更有利于全方位地了解学员，推动学员转化。
销售老师在联系学员后，还可以直接为学员添加跟进记录并且选择下一次跟进时间，防止错跟，漏跟的情况，把握销售节奏，提高跟进效率。
2、灵活定义跟进标签
不同机构对于不同意向程度的判断标准不同，所以老师在启动CRM之后可以提前对【意向程度】进行自定义管理，提前设定好标签，便于一线的销售老师对用户分层管理。
开班神器建议您可以将家长意向程度设为5个级别：
- A类学员：有明确学习意向，身边有人在我们机构学习且满意度高，近期来咨询或学习
- B类学员：有明确的学习意向，但是近期时间排不过来，有顾虑
- C类学员：近半年没有时间或年龄不是我们客户群里里，但对教育课程本身不排斥
- D类学员：不学习，对我们教育课程不敢兴趣，且态度恶劣
- E类学员：缴费报班用户
3、设置线索流转规则，加速销售跟进
通过设置可以让销售人员，每天都必须跟进新到的线索，从而对销售利用率达到了最高。参考一般机构都会设置销售跟进的规则：
（1）新分配的学员线索，必须24小时内完成首次联系并加上对方微信；
（2）后续保持3-5天/次的跟进频率；
（3）分配到需要在10天内邀约试听；
（4）超出跟进时间未成功跟进的学员，直接分配给其他销售人员；
这对大部分教培机构，我们可以进行如下的设置，即可极大的提升线索转化率。
- 制定线索回收规则，激发销售竞争动力
通过系统自动收回线索机制，自动回收长期未跟进/未转化的线索，将线索回流至公海/全部线索，让更有精力的销售进行再次认领、跟进，有效激发销售竞争动力。
- 开启公有池，刺激销售主动性
同时，校长也开启了公有池。当进行异业合作时，市场部会将资源灌入公有池中，让销售进行抢资源。而一些销售个人无法转化的资源，也会让他们转入公有池中，让其他销售跟进，避免了线索资源的浪费。
- 优质资源定向分配，提高转化率
针对通过社区活动、转介绍活动等优质渠道来的学员线索，新星教育将会把这些资源定向分配个上个月优秀的销售。这样不仅仅提高了优质资源的转化率，也对表现优秀的员进行激励。
- 信息留存系统，无惧学员流失
由于学员信息在CRM系统中实现了实时的同步，就算出现员工离职的情况，也不用担心学员的流失。
4、及时安排学员试听
学员有意向试听课程时，销售老师也可以直接在CRM系统中，快速为学员报名试听课程，试听课程会自动生成跟进记录，方便对此次试听做效果复盘。
5、周/月总结，表彰优秀员工
每周对招生情况进行总结，通过数据及时发现问题，改善新一周的招生计划。每个月通过CRM系统对学员数据进行筛选导出，从不同维度对学员进行分析，进而制定出下个月的重要学员跟进策略。
同时在每月末在公司开展优秀员工表彰大会，对业绩优秀的销售人员进行表彰，并给予物质和资源方面的奖励。
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作者 | 郝斌 来源 | 汽车服务世界（ID：asworld168） 想必大家已经看了前几天“39.9元6次汽车”的文章了，在这里我也简单谈谈关于引流的话题，个人见解不喜勿喷，欢迎…
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装修客户获客方式哪些高效？
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装修客户获客方式有哪些，如何建立高效获客渠道？现在是互联网时代，流量时代、内容产出时代。装修获客宝紧紧围绕这几个点发力，高效获客。 装修获客宝app 装修获客宝是一款装修获客高效营…
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为什么大部分流量卡不能选归属地？会影响网速吗？异地销户怎么办？【避坑指南】姜涩琪因换鞋引发霸凌争议，走机场穿高跟鞋，拍完赞助换上运动鞋
作者：安娜不是卡神 小伙伴们知道怎么选到一个靠谱且硬核的流量卡吗？为什么大部分流量卡不能选归属地？非本地卡会影响到网速吗？到时候销户要到归属地去办理吗，可以异地销户吗？ 流量卡靠谱…
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快速引流→提高转化，电商3大阶段实战详解
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相比传统电商和线下购物等渠道，抖音电商通过推荐技术，把优质的商品内容与海量兴趣用户连接起来，激发了用户消费的新体验与新需求，为商家带来了生意的新增量，属于典型的“兴趣电商”。 这份…
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斯托克顿的历史助攻王是因为他的搭档是卡尔马龙吗？
北京时间6月22日，斯托克顿的传奇地位，作为NBA历史上的助攻王，绝非单一因素铸就。诚然，他与卡尔·马龙的搭档关系无疑是这段辉煌历程中不可或缺的一部分。两人携手并肩，共同征战了…
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90后小活做生意出奇招，干掉隔壁三家同行，他是怎么做到的
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这个是我从牛人那里看到的一个案例，我就整理一下，如果说你现在的生意不是你想要的，你又想让你的生意好起来，不妨参考下这个案例。 话说有一个90后的浙江的小伙儿，他花60万开了一张30…