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技能提升的需求与日俱增，越来越多的人渴望通过学习来提升自己，于是上课方便的在线教育成为了很多人的选择。对于在线教育来说课程的购买率是决定机构营收的关键，那么如何提高网校平台课程的购买率呢？
一般来说，在线教育平台的课程分为免费和付费两种，对应的用户类型也分为普通用户和付费用户。免费课程提供给新用户和普通用户学习，付费课程一般为精品课程，提供给付费用户学习。当潜在用户登录了我们的在线教育平台时，首先要做的就是引导他们去完成体验课程这一环节，包括免费课程和试听课程，进而再通过我们自己的运营方法去对用户进行引导，促进他产生付费的意愿，从而购买付费课程。
通常促进用户产生购买付费课程的因素有三点，第一点，课程质量高，满足用户需求。第二点，如果不满意在一定时间段内可以退款，消除用户顾虑。第三点，合适的课程价格和促销手段。
这里推荐123SaaS平台，有效促进机构付费课程的购买率。首先123SaaS平台拥有配套完整、摄制精良的四大版块内容，包含职业教育类、金融财会类、职业资格类、IT电商类等科目完整的课程套餐可供选择，并且教研团队一直在优化，新增了军队文职等热门课程，以此来满足不同学员的需求。
另外123SaaS后台还设置了完善的财务管理板块，合同管理功能可以给机构提供电子合同，不管是购买合同还是退费合同都可以自由编辑供学员签署，与学员付费订单绑定，方便快捷，同时学员端列表也可以供学员查阅，有效提高机构的品牌信任力。
在引流付费方面，平台还有免费的备考导学和试听课可以吸引新用户付费，这是拉动课程付费率的第一步，在营销活动方面，还可以用赠课分享和邀新活动的功能拉动老带新裂变，通过分享或邀新的形式赠送课程，吸引学员进行下一阶段的付费学习。
在促销活动方面，还可以送优惠券，这种方式不管是在教育行业还是其他电商行业都很常见，但是使用优惠券对老用户来讲更有效，因为老用户对机构以及课程价格都有了一定的了解，在使用优惠券时会更激励老用户升班续费。
简而言之，用户的付费意愿是和我们的运营引导分不开的，一个运营流程完善的平台，更有助于机构提高购买率，进一步来讲还可以促进课程二次购买率，帮助机构卖出更多课程。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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