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前段时间和一个做销售的朋友聊天，他说现在生意实在太难做，找精准客户比登天还难，明明自己产品做的已经出类拔萃了，还是吸引不到客户，到此我反问了他一句：你觉得销售是货源重要还是客源重要？
我认为是客源！
精准拓客确实不容易，中国十四多亿人口，哪能刚好让你碰到合适的，快速拓客一定要找对方法，一个劲的夸自家产品反而让人觉得不可信。今天来跟大家分享几个能精准获客的方法，看完记得点赞收藏哦！
1、自媒体运营
自媒体运营无非就是那几个平台，就图文和视频两种形式，文笔好的做图文、创意好的做视频。自媒体运营拓客其实是一种被动拓客方式，主要依靠账号输出优质内容作品，再通过作品吸引粉丝，从而进一步将粉丝转换为客户。
自媒体运营的关键就是增粉，增粉的关键就是优质内容的创作，创作的几个关键点包括真实、高质量、垂直、有价值……
2、拓客引擎工具
拓客引擎其实是一款大数据拓客工具，借助互联网、LBS技术以及数据检索功能，实现对于潜在意向客户的快速、批量采集和提取。
提取的信息还包括精准的联系方式、店名以及店址，用户只要通过电话/群发短信的方式与客户沟通，促进客户转化即可。
使用自己的手机号码群发短信不仅费用高，而且有被标记或者封号的风险，你可以使用系统接入的106短信进行群发，风险小，效果也好，只需要编辑模板就行。
3、投流
投流很好理解，就是花钱投广告。包括但不限于线上信息流广告以及各类线下广告等等，广告宣传效果除了显著的客户转化以外，还有一个更明显的应该就是能为产品打开知名度，缺点就是成本比较高。
4、共享资源
主要是不同行业的、同等级的销售者之间的客户资源互换，可以实现的途径有各种商会、酒会、招标会等大型商业活动或者一些专业的社群，由此获取的客户会更加精准、信任度高、转化率也更高。
以上就是为大家介绍的几种精准拓客方式了，客源精准度高、需求量大的建议使用拓客引擎工具，想为产品/企业打开知名度的可以选择投流，另外两种可以辅助同步进行。
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在互联网营销和运营的战场上，实战了8年，发现营销理论挺多的，尤其是现在市场上很喜欢流行制造各种概念词，但其实营销的本质并没有很复杂，概括起来就是： “确定目标用户，找到用户需求和这…
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如果问一个校长，最不想干的事儿是什么？排在首位的一定是招生。可是夜晚一到，眼睛一闭，想的最多的还是招生。 销售招、老师招、校长带头招，招来招去还是不够。地推、地推、地推，你推我，我…
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