来源 |：英才商业
01
企业家该不该去做网红？
冯仑：“作为企业家，不应该去追求做网红，“红不红”是因为企业做的好不好的结果，而不应该单纯的追求流量。”
马斯克首先是一位优秀的企业家，在互联网上得到了很多人的关注，因此才逐渐成为“网红”。我还没见过哪个企业家先成为网红，再把企业做好的，不能本末倒置。
企业家的根本是产品、服务，“网红”这件事只是与品牌和渠道有一些关系。
小米的雷军之所以能成为“网红”，核心是一直以来品牌子在提供产品和服务的同时与消费者形成了较多的互动，才逐渐成为现在的企业家IP。
02
谁是中国最像马斯克的企业家？
冯仑：“从经营模式上，现在的小米比较像。把握私域流量，以需定产的一套经营模式。”
对于雷军的网络印象，冯仑说：“雷军很真实，企业家做内容有两点非常重要，首先是分享自己真实的生活和工作，把公司的产品制造和客户关系让大家了解到；其次是对道德的挑战很大，老百姓会用道德标准去看‘网红’企业家，瑕疵不能太多，道德要接近于完美，否则内容的可信度就可能被质疑。而在中国泛道德的社会中，雷军是少数做到了完美且坚持做下去的。”
03
我尽力了
冯仑：“我的墓志铭：我尽力了。”
几十年雷打不动被闹钟叫醒，每天睡得晚，起得早。至于做没做成，尽力很重要，至少态度是积极的。
既然不能选择自己生长的时代，唯一能选择的就是自己每天努力，尽力做好人生当中应该完成的这些功课。人生要主动，对任何年龄段的人都要主动，积极的人生就是寻找脚下的路。
对于青年人，冯仑的建议：“我特别喜欢鲁迅的一本小说，叫《过客》，同样一条路，年龄不同的人看到的不同，我跟年轻人也好，和上一代的老人也好，大家都是同路，人生路上有一个交集，大家一起走一段，然后我把我看到的坟墓告诉你，他把他的鲜花告诉我，然后我们都受了不同的伤，慢慢地往前走”
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