【亿邦原创】抖音流量不稳定，这是许多创作者经常吐槽的地方。
这是因为抖音内容推荐系统的基本逻辑是，从所有内容候选池里面找到用户最喜欢的内容，然后把它推荐给用户。这样一来，内容和流量进行了强绑定，如果内容不够吸引用户，流量自然就差。
抖音生态策略负责人贾贝贝称，抖音正在尝试给用户推荐用户喜欢的作者，希望流量更多绑定在作者身上，构建作者、用户之间的长久关系。目前，抖音正在密切关注用户是否愿意长期与作者进行互动，比如用户是否会看作者每一篇内容、用户是否会打开关注列表查看内容等。
除了流量稳定性外，抖音方面还关注到了平台在作者共鸣和表达安全感上的不足。在过往的推荐系统里面，平台主要考虑“用户是否喜欢看某条内容”，但是平台对“作者是否喜欢这名用户”的考虑是不足的。
目前，抖音已增加了兴趣分发和双向表达等推荐工作。其中，兴趣分发是指用户和作者可以在一个双方都有一定认知的主题下，就某条内容展开对双方都有价值的讨论。
双向表达的是意思是，平台在考虑用户是否喜欢作者的同时，也考虑到作者是否喜欢这位用户。平台会进来把作者的流量调配给那些和作者有相同兴趣的用户。
此外，贾贝贝还提到了一项数据——完播率。“我们（平台）改变了过去我们对完播率的看法。平台在某些场景下增加了视频播放时长的权重，同时也强化了那些长期的、主动的用户动作权重，比如用户收藏之后是否会想起来回头看看，弱化了短期的、即时性的动作权重，这让优质内容分发流量增长了257%。”他说。
他坦言，未来抖音App主频道流量分发逻辑的改变将是谨慎的、长期的。“在抖音精选等独立的流量分发场，朝着上述方向的改进，则会是更大胆的。”他说。
亿邦持续追踪报道该情报，如想了解更多与本文相关信息，请扫码关注作者微信。
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