2016年，我国对皮卡试行进城解禁，吹响了国产皮卡高质量发展的冲锋号。随后，相关政策的迅速落地和稳步推进更是成为了至今8年时间里，国产皮卡在产品层面不断开枝散叶的重要“土壤”。今天，就产品跟大家聊聊近来在皮卡行业里盛行的“特殊皮卡”。正是这些车型的到来，让国产皮卡行业在产品深度升级，满足用户个性化用车需求方面更进一步，有助力皮卡品类实现在消费端提升影响力的可能。
归纳起来，所谓的“特殊皮卡”目前在国内市场中已经小具规模，且大有成为未来趋势的有“特别版”和“PRO版”两大类：
其中，“特别版”皮卡是指在已发售的量产版基型车上再度进行调整或升级的产品。
推出“特别版”皮卡，是全球皮卡品牌惯有的操作，为的是更为直观地展示出皮卡车型在个性化、多用途及多功能等方面的独有优势，久而久之，也成为了皮卡文化的一部分。
一直以来，外国品牌推出特别版皮卡重于在外观涂装和内饰配色上下功夫，为了突出车型的特殊身份和纪念意义，还会加入个性化车身拉花和座椅刺绣，以及少量增加或改装一些外部套件来提升整车气质和吸睛度，而在关乎操控的性能和功能方面，通常不会有所升级。此外，外国皮卡品牌的特别版车型“番外篇”的感觉浓重，虽然不是限量版，但只会在某个时间段内供应，能在后续再度“返场”或以选装包的形式出现，都已是产品生命周期的最大限度。比如，冷酷感和神秘感具备的“暗夜版”皮卡，就是最典型的例子。诚然，海外品牌也有对性能进行大幅提升的特别版皮卡车型，但是这些车型看似同属于原基型车系列，实际上已经可算作独立产品。所以，今天讨论的话题不能把这些海外的性能皮卡囊括在内。
值得注意的是，在国内，合资皮卡品牌也有特别版车型，所显现的特点与海外相同。
而与国外品牌特别版皮卡相比，我国自主品牌推出的特别版车型更加“接地气”，注重的是提升实用性和适用性，以及深度贴合不同场景的用车需求，与此同时，通常同样会对外形涂装、内饰配色进行时尚装扮，且也会运用独特的拉花、刺绣等印记。对于特别版的款型名称，国产自主皮卡品牌的特别版车型会以“气候环境”、“作业场景”、“用户画像”等能够直观给出细分场景定位的方式命名。在性能及功能上，国产自主皮卡品牌的特别版车型会根据自身定位，或对发动机性能进行调整，或大量增加功能部件，或彻底换装局部配件，来提升整车在特殊环境下的耐用性和实用性，实现产品特点的差异化。这些改装、改造的特别版国产皮卡会列入其所基于的基型车品系阵列，虽然也有强烈的定制属性，但同样会以量产形式进入市场，且价格处于合理区间，若从实用、适用的角度出发，性价比更高，对于有极致需求的用户来说，值得优先考虑。
纵览现国产皮卡市场，自主品牌的特别版车型具有代表性的产品有：长城炮高寒版、长城炮(配置|询价)茶王版、长城山海炮性能版；江铃大道山地版、江铃大道极寒版；江淮悍途(配置|询价)山猫版、江淮皮卡沿海定制版；福田火星9穿越版、福田火星9(配置|询价)越野版；吉利雷达科创版、吉利雷达创业版等。与此同时，合资品牌通过推出合资自主车型，也跟上了自主品牌产品场景化发展的节奏，比如：郑州日产锐骐7虎啸和山林版。
不难看出，特别版皮卡已经遍布国内各大主流皮卡品牌的车型库，很可能是未来国产皮卡新品推出的主攻方向。企业瞄准这个方向的基础是国产皮卡在乘用化发展的趋势下，细分为“乘用、商用、越野”三版带来的成功。我们所称呼的特别版皮卡，虽然在各主机厂那里的叫法不一，但核心都是针对细分市场所打造的“强场景化”车型。在皮卡仍属小众，消费群体破圈遇到瓶颈的当下，这是一个非常积极的行业信号：现在，皮卡品牌具有“清醒的头脑”，不但不小看细分市场，反而愈发重视细分市场，认清了“皮卡在国内不要去做全部人的生意，也不可能做全部人的生意”的现实。在未来，国产皮卡的发展一定会从“消费群体破圈”转向“击穿细分市场”。锁定人群，击穿场景，解决痛点，给出方案，讲好故事，这也是众多特别版皮卡所反映出的当前国产皮卡主流品牌正在努力的目标。
接下来是“PRO版”。
“PRO”版常见于电子产品领域，最为知名的当属苹果手机。假如没有记错，皮卡“PRO”版应该是江淮皮卡率先在T系列产品上推出的。相比特别版，使用PRO版命名产品并不是全部主流皮卡品牌惯有的习惯。除了江淮皮卡以外，郑州日产锐骐以及福田火星7也推出有PRO版车型。
PRO的直译具有专业的意思，但在国产皮卡领域还不能如此简单机械地去理解。在我国爱用PRO版命名的皮卡品牌中，PRO版都是“商家两用”属性突出，对商用用户性价比更高的车型专属，通常使用在车型换代或改款上。PRO版浓缩的都是原车型的精华，因此性能方面相对如一，功能性则相对丰富，定价上也会重点考虑“物美价廉”，所以，整车性价比往往不俗。与特别版异曲同工，PRO版也相当于为消费者圈出了重点，皮卡是刚需的用户可优先考虑。
点评：
进入2024年，国产皮卡市场相比往前，推新的速度有所减缓，全新产品数量更是锐减，有重量级意义的车型也以率先布局海外的新能源产品居多。蓝海不蓝，是不是皮卡的发展已经是强弩之末？其实，也不必太过悲观，新品数量的减少和销量走势的放缓都有经历快速发展后，出现理性回收的背景，毕竟在政策没有全面放开，消费者认知还需培育，整体份额难以持续大幅增长的情况下，产品是需要市场及现有用户通过使用进行消化，从而再换发新的需求的。
从当下市场情况来看，国产皮卡在产品方面并不被动，反而更加聪明。深耕细分化市场的特别版皮卡大有起势之势，精装实用型产品的PRO版皮卡留住经典车型，都让未来我国皮卡行业的发展走向更有看点，值得期待！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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普通宝妈靠发朋友圈做副业月入5W。 一个普通宝妈为优秀项目进行流量赋能，她就靠发朋友圈平平淡淡月入过万，她的副业就能够月入。今天我就带大家来拆解一下她到底是怎么做到的。我们上次不是…
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评论丨求职卡在性格测试，当心成了就业歧视“新马甲”
尊重不同性格，尊重每个人的就业权利，才能让求职者在求职过程中感受到被公平对待 “3轮面试都过了，最后卡在了性格测试”“测试结果显示我缺乏进取心和抗压能力，我觉得不准”，当前…
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关于工程的副业（工程类有什么副业）
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大家好我是八方天！ 与所有工程人畅谈过往，探索建筑行业新出路！ 千万记住：一切报价的目的都是为了进入这个项目，而不是为了利润。（利润是你得进入这个项目后的管理和运作产生的）。 在大…