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爆款商品有利于实现超市整体业绩推进，而选择爆款需要经营者具备绝对的商品认知。怎么才能够站在尊重客观事实依据的基础上，去打造生鲜爆款商品？
1.学会突出量化的主打爆款商品
爆款商品可以实现整体业绩的提升。选择爆款有很多方法，既有数据上的详细分析与管控，也有对趋势上的深度化理解，行业标杆企业最大排面的商品特色、地堆、端架商品的季节变换性，这些都是对爆款商品的选择方法。
2.爆款商品的选择不能仅凭经验
不仅凭借经验，还要随时根据市场行情做详细的分析推进，更要学会对爆款商品的有效陈列。一个好的爆款陈列展示一定要到位，而且是通过地堆、端架、侧架等几个位置进行组合式的陈列，有足够震撼的量感等于成功了大半。
3.生鲜爆品的定价
生鲜爆品的价格要因时而定，好的爆款商品要充分考虑到商品各个方面的因素，不能为了低价而低价，不同的时间结点表现出来的商品特色不同，节日与淡季需要表现出完全不同的价格点技术。有的爆品是吸引客流的并不一定能卖出很高的销售额，但是却可以作为引流商品。
有的爆品是用来做销售提升的，可以占到整个柜组销售的30%甚至30%以上，如当下蔬菜柜组的香菇外边市场零售价在8元每斤，活动周期内我们做到5.99元每斤，远远低于竞争对手，在当日的柜组销售组成中起到重要的角色；生鲜爆品在定价时毛利率区间可以在5%~10%左右吸引客流，抢占市场份额。各生鲜柜组合理选择爆品可以有效的提升客流，提高销售额。
4.生鲜爆品的订货
各生鲜柜组的负责人在进行爆品订货时，要结合以下几个因素考虑：
第一，该商品的保质期、储存方式；
第二，该商品的供货周期及商品现有库存盘点；
第三，去年同期销售情况、昨日销售、明日销售预算因素；
第四，周内周末、节假日因素；
第五，该商品在系统内的生命周期（新品、成长、成熟、衰退）；
第六，该商品的价格因素、市场行情因素等；结合以上因素综合考虑订货。
5.爆款的营销一定是丰富多彩
无论从特色折扣还是主题思路推进，深度体验一定会成为核心要点。三试法则（试吃、试用、试饮）需要从上至下进行严格的推进与监督。
生鲜爆品营销可以从这几个方面去推广：
第一，商品文案微信公众号的推广转发；
第二，商品单刊放大位置，监督店内海报发放情况；
第三，店内宣传醒目标识超市外，入口处均有醒目的喷绘提醒顾客生鲜本期的爆品；
第四，商品陈列展示，爆品一定要扩大排面，陈列至主通道、或者原装箱整齐陈列、安排专人售卖试吃推广，店内广播不间断的提醒顾客生鲜区特价爆品活动。
要想充分利用好爆款商品带来的流量，门店还需要把店铺的卫生、整体陈列处理好，并设置常规商品的适当折扣，以提高其他商品的购买率，这都是非常重要，也是最容易被忽视的环节，通过深入挖掘单个爆款带来的流量，提高顾客对门店的信任认可度。
6.生鲜商品库存管控
生鲜商品生命周期短，在活动结束前一天需要及时检核库存情况，对于商品库存过大的门店需要及时控制爆品订单量，在活动结束后，进行连锁门店调拨消化库存。
超市需要遵循“周转快的商品分散保管，周转慢的商品尽量集中保管”的原则，以压缩流通环节库存，有效利用保管面积，简化库存管理。突出重点，兼顾一般，减少管理成本和库存量，消除库存积压和断货现象，提高经济效益和服务水平。
7.结 语
生鲜爆品可以快速为门店带来可观的客流，客单，经营好生鲜爆品、真正让消费者感觉超市的生鲜商品质优价廉，为门店带来客流和口碑。
门店在经营过程中，要从商品管理技能、员工工作技能、综合服务能力方面不断地学习完善，从而将门店发展成为消费者认可、信赖的伙伴。
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做过餐饮生意的人，我相信大家的店铺都发过传单，可是就算是发了传单，感觉店铺的生意也没有多大的起色，这个是为什么呢？ 这里有一个很现实的问题，不知道大家发现没有，如今越来越多的消费者…
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受到互联网高速发展的影响，营销方式也发生了极大的变化。个性化已经成为网络营销方式的主题。在这种情况下，运用互联网思维，打造属于自己的网络营销方式才是王道。今天就跟着小编一起来快速了…
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受到互联网高速发展的影响，营销方式也发生了极大的变化。个性化已经成为网络营销方式的主题。在这种情况下，运用互联网思维，打造属于自己的网络营销方式才是王道。 一、搜索引擎营销 SEM…
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