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自2016年开始，传统汽车租赁公司纷纷加入了各大线上客源引流平台，经过多年的发展，对于加入线上平台到底是亏了，还是赚了这件事，大多数企业老板都有点不太明白，下面我们就深入分析一下这件事。
众所周知，要想加入线上平台进行客源引流，首先要满足上线的条件，一般的平台，都会收取加盟费，年费用在1万到3万之间，也有的平台不收取加盟费，但收取保证金，这个费用在0.5万到30万之间，各家平台的规定都不一样。除此之外，平台还要抽取15-25%的佣金，另外触犯了平台的规则，比如到店无车，切单，服务不到位引发的投诉等等，平台都会进行处罚。这些条件，让一开始加入平台的租赁公司，纷纷选择退出，投入大，能否有收益，还不知道，感觉非常不合适。
然而市场在不停的变化中，移动互联网时代，基本所有消费都能在线上完成，租车行业也不例外，新生一代用户，都是选择通过线上平台下单租车，如果租赁公司不能顺势而为，必然被时代所抛弃。
一些坚守做平台的租赁公司，在经过了阵痛期后，都尝到了甜头。实际上平台引流过来的客人，复购率都非常高，甚至高达30-60%，客人第一次通过平台来租车，和门店熟悉了，下次就直接到门店用车了，另外很多企业客户，都会选择长租，这样无形中让租车公司用极低的成本，获得了非常优质的客户。最后线上引流是把企业的闲置车辆进行了盘活，这个收益是非常大的，如果不加入平台，车辆就闲置着，还要出停车费，车辆折损等，都是损失，而接了单子，多少都有收益的，这个收益是很容易算清楚的。
选择大于努力，你是继续坚守传统模式，固守日益稀少的生意，还是跟随大势，壮大自己，就在一念间。
汽车租赁行业的风险是非常高的，租车之前，一定要做好审核，尤其是高端车辆，一旦被骗，追车的代价会非常高。并且车辆追不回，损失会更大，关注下面小程序，查询综合风险评估，客人是否靠谱，一查就知道！
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