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在疫情当下，实体店收到的影响越来越大。而童装随着国家放开生育政策以及国家战略扶持实体店的政策优势，还是会迎来比较好的发展前景。
那么，如何让实体店铺流量得到提升呢？
这个问题，首先要找到店铺经营所需的流量到底有哪些。狭义的流量指的是店铺进店获取的自然流量，当然在一定意义上还包括了店铺所能够辐射到的一部分老顾客、朋友和转介绍顾客带来的流量。随着实体店流量争夺越发激烈，我们应该在广义上去理解流量的概念。广义的流量指的是公域线上流量、公域线下流量和私域流量。
公域线下流量，是在店铺周围潜在，但是还没有和店铺实际产生进店以及成交额流量。这部分流量，对于童装店来说是核心中的核心。通常来说，公域线下流量依托于一些载体，比如小学、幼儿园、商场、购物中心、社区、超市、广场等人流量比较聚集的地方。
公域线上流量，是在线上的，店铺所未触达的流量。当下比较集中的载体有微信、朋友圈、抖音、快手、小红书等。
我们要想提升进店率，就是在以上广义流量的范畴内，针对性做一些店铺引流的方案。整体的思路就是“吸粉-锁客-成交-复购-裂变”这样一个大的循环。知道这个思路以后，就能明确店铺所能获取的流量，从而提升进店率、成交率，实现店铺业绩的提升。
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当一个风口遇上另一个风口，会产生什么奇妙的化学反应呢？ 如火如荼的知识付费浪潮，搭乘短视频的燎原之势，正在成为内容创作者们最爱的变现解法。而在所有短视频平台中，视频号具有自己独特的…
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教你四招吸引回头客，年底购物节你肯定用得上
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随着购物渠道增加，购物场景不断扩展，实体店的竞争对手越来越多，竞争也越来越激烈。 很多实体店商家为了门店引流绞尽脑汁，对前期的引流工作非常重视，却忽略了后期的锁客环节。 实际上，增…
