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小王是一家美妆店的老板，考虑到加盟费过高，他没有选择加盟大型美妆连锁店而选择了个人创业。由于美妆行业的需求增大，再加之美妆行业经营门槛低利润高，导致市面上的中小型美妆店遍地开花，内卷严重。所以他碰上了大多数人一样的问题：市场竞争力不明显，缺乏客源，也很难留住客人。小王尝试过上线美团、大众点评等网络平台，然而平台上竞争也十分激烈，各家美妆店争先出台优惠套餐压价，大型平台抽水严重，仅凭平台上的套餐，根本没有利润，只能对到店顾客不断地进行推销，极易引发顾客反感，很难让顾客进行二次消费。
针对这种情况，小王决定另辟蹊径，以对客户进行针对性营销的方式来提升竞争力。他通过数据比对，发现客户浏览的套餐以及选择的款式大多是小红书上推荐的，且年龄大多是在30岁以下，于是他转换思路，将营销重点放在了小红书上，精心研究了小红书上的美妆美甲。
1.挑选小红书上最火的几款样式，制作了专属的套餐，让客户在浏览套餐时一目了然，慕名而来；
2.通过进社群领红包或送美妆等活动，根据购买力将用户引入不同社群，积攒自身的私域流量池；
3.引入社群后，据客户的前期购买力，定期在社群里发布一些美妆活动以及优惠。对消费力中等的，为她推荐当下流行的高性价比的长片糖果色美甲；消费力高的，为她推荐Dior气垫和香奈儿水光棒等这类高质量无平价替代的美妆，通过精准营销，满足客户的需求，提升客户的购买欲。
4.积攒一定的流量后，再通过AI算法，根据顾客之前的喜好包括种类、颜色、款式等信息推荐同类型产品，让顾客有更多的选择；
5.通过抖生意系统分析顾客的浏览时长与活跃时期，在对应的时间点制定相应适配的宣传方案。通过上述一系列手段，小王的美妆店从入不敷出、濒临倒闭迅速发展为当地小有名气的美妆店，成为了很多年轻人购买美妆的第一选择。
现如今，行业竞争激烈，企业需高效提升行业竞争力，才能海量同行中脱颖而出。小王的成功之路看似十分复杂，但归根结底还是抓住了客户，进行了针对性的营销，比起那些只做标准化产品以及单一宣传的美妆店独具特色，让顾客眼前一亮。他构建用户体系的流程可以归结为以下三点。
1、建立用户价值分级系统
通过各种维度（属性、活跃度、购买偏好、注册来源），对用户价值度的分级，从而提高最终的转化率。在精准营销的基础上进行品牌传播活动，线索获取与客户服务，从而提升竞争力。
2、建立渐进式消费用户画像
通过建立符合行业的用户标签体系，在抖生意的后台进行全方位深度刻画用户画像，对用户分层管理，形成精准客群。接着通过多种营销方式，满足分销内容多样化，实现消费者持续活跃，确保引流和转化效果，实现精细化运营
3、建立用户行为分析系统
通过商品AI智能算法推荐，根据客户之前的喜好，通过智能算法推荐同类的、对应的产品，让客户在同类产品中可以提供更多商品作为对比；根据用户浏览是时长，时间段等等制作出相应的图表数据，为未来做出更具针对性的宣传方式手段提供了数据支持。
流量为王的时代，抓住了用户就抓住了一切，对用户信息不了解就等于摸石头过河，稍有不慎就会被别人远远地甩在后头。所以我们要建立完整的用户体系，轻松引流，想要了解更多，请在评论区留言。
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2023年普通人副业的风口机会在哪里？
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今天要给大家带来的案例是：广东有这么一家母婴店，老板利用“免费”来营销，在短短10天的时间里，疯狂获利180万。 【1】案例背景 这家母婴店就开在广东深圳，老板是个50岁不到的女人…
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关键词：跨境电商、培同跨境、跨境服装、服装品牌 服装一直是跨境电商的热门选品，一方面是因为服装需求旺盛且稳定，另一方面我国服装在供应链上的优势也尤为明显。 据相关研究报道显示，我国…
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小说推广引流的方法有哪些 1、利用小说的IP价值 小说IP价值是指一个作品在文学领域内具有的度和影响力。比如《斗破苍穹》、《鬼吹灯》等等，这些小说都是拥有着很高的IP价值的，所以它…
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今天我想给你分享一个很棒的创业故事，相信会给你带来许多不一样的启发… 以下内容是来自我们一位学员@李嘉华 的分享，他最近在引流成交方面做出了不少的成绩，前段时间，特别邀请他在我们学…