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随着2022年的到来，对于互联网人员来说也变得越来越难了，原先几元钱、几十元钱就能获取一条资源，而到现在成本变得越来越高，那百度竞价怎么做？如何做百度竞价推广？下面就随小编一起来了解一下！
做百度竞价其实不是很难，但也不容易，如果不掌握正确的方式和规则，竞价推广还是很难做的，两眼一抹黑，实际效果当然是不理想的。因此，要想做好竞价推广，必定是要学习的，必定是要和老前辈沟通交流的。
1、推广计划层级设置：计划名称设置，一般分成pc和移动计划，计划的预算设置，要因计划而异。推广时段的设置，投放地区的设置，这个很重要。
2、单元层级的设置，单元就是在计划层级下的一个层级，单元名称的设置，否定关键词的设置，这个包括精确否定关键词和普通否定关键词。单元移动比例出价，就是移动的出价等于移动比例乘以关键词出价。还有就是单元出价，这个只需要设置一个大于零的数字就行，对出价无影响。
3、单元里面有关键词，关键词就要在推广助手里面进行拓展，还有就是访问URL和移动访问URL的设置。还有关键词的出价。匹配方式的设置。在同一个单元下，关键词按照意义相同，结构相似的原则设置。
4、关键词还要对匹配方式进行设置，这个很重要，一般按词性确定匹配方式，品牌词一种匹配方式，行业词，什么匹配方式，流量词什么匹配方式等等，还有就是根据词的长短确定匹配方式。
5、创意的撰写包含三部分，标题，描述1和描述2，访问URL和显示URL。这些都是要填写的。
6、创意的撰写原则，保证真实，可信，不能包含黑词，保证相关性，飘红，通顺，吸引力。
如何做百度竞价推广？
1、端正竞价实操心态
2、数据分析是竞价员的基本功
3、强化自己的优化逻辑
以上就是百度竞价怎么做？如何做百度竞价推广？的具体内容，其实做百度竞价，最害怕的便是实际效果差。一旦出現亏本大家就非常容易出現逆风的心理状态。云浪科技是一家专注于竞价代运营、竞价开户等业务的互联网公司。做竞价运营首选云浪科技。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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