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做好私域流量的增长，利润很关键！没有利润很难坚持下去。在做私域流量的过程中，用户、“场”、“货”3个要素至关重要。怎么通过对平台的运营，不断积累付费用户，是私域增长的价值所在。
01 用户
用户是提高利润的关键因素，哪里有用户，哪里就有消费。所以，要了解用户的真正需求，知道用户的喜好。
02 货
（1）引流品
多为低价刚需商品，主要为了吸引新用户。
（2）常规品
主打产品，销售占比一般较高，利于用户复购。
（3）利润品
高毛利商品，销售占比一般，相对稳定。
（4）爆款品
具有一定的口碑传播效果，主要是集中在短期销售。
（5）拓展品
围绕常规高销量商品的衍生商品，满足用户多种需求。不同类型商品的选择需要结合平台、用户需求。
a.提成交
秒杀、拼团、直降等。
b.提客单
满减、满折、满赠等。
c.提频次
下单返券、会员、积分体系等。
03 场
可以理解为日常运营渠道，也是能够触达用户的终端触点。私域载体主要分为：企业微信、个人微信、朋友圈和社群。除此之外，小程序、公众号、短信渠道等都可以配合做用户触达、转化、召回等。
今天的分享就到这里了，希望对大家有用！总而言之，围绕“人、货、场”三个要素，是做好自媒体运营的关键，一个都不能少。3个要素缺一不可，不能忽略。
想要了解更多的自媒体运营相关的知识，可以上易撰，易撰上面具有很多干货，供大家借鉴，能够帮助大家增长运营知识。
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海盐百步有个水产养殖“土专家”，带领农户齐走共富路
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