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随着互联网时代的到来，再加上疫情的反复爆发，市场屡屡封控，线下实体店被吹到了时代发展的风口浪尖上。
再加上当下短视频带货，直播带货的兴起，更加加重了这种情况，身边经常能听到实体店主抱怨说现在实体店不好做了，人流量少，租金又贵，还要受直播带货等的冲击，真的是太难做了。
服装行业的实体店也是一样，处处受挫，那么对于实体服装店而言，应该怎样做才能让实体服装店突破迷雾走向光明呢？
首先，要跟随时代发展，跟紧互联网的脚步，进行线上引流。实体门店如果不做线上引流的话，就只能眼睁睁看着老客户不断流失，新客户又引进不来，最后只会沦落到没有客源的处境。
所以，实体服装店进行线上引流是一个必然之举。
那么问题就来了，线上引流应该如何做呢，下面我总结了三个方向提供给大家参考，希望对大家有所帮助。
社群裂变营销，客户回流
商家可以建立福利群，并根据不同把平时积累的老客户都加入到一个会员群里，服装店可在社群、朋友圈发布优质内容。
可以是拼团、砍价、优惠券、新品到店、爆款推荐等活动，也可以是不同人群的穿搭分享、服装材质介绍等干货内容。
然后再通过老客户的转发和分享形成裂变，带来潜在客户的爆发式增长，这种营销方式不仅帮助商家轻松达到引流的目的，并且让老顾客产生了复购。
说到建立社群并进行社群营销，推荐给大家一个很好用的辅助工具——里德助手Plus，里德助手Plus拥有一键群发文章、公众号、视频等。
还拥有群发好友，一键加人等功能，可以很好的协助社群内容营销更高效、更有规划性，客户的视觉体验感也会更好。
社群互动，提高转化率
如果只是单向地在群里输出内容，时间久了大家都会有点抵触，这样很难将客户留存，可以定期的在群里做一些活动。
例如群签到打卡活动，只要你连续签到多少天后就可以领取无门槛优惠券，或者是领小礼品等，还可以设置等级式奖励。
例如打卡7天获得小额优惠券、打卡15天获得大额优惠券等，这种阶段性的奖励可以让用户坚持到群里打卡，提高活跃度。
私域直播结合社群互动
除了可以在社群引流，服装店还可以通过线上直播销售。服装类的产品天然就适合直播带货，在直播间不仅价格更优惠，客户还能直观地看到试穿效果。
在直播预热期间，可以制作相关的海报，介绍直播爆品，直播间秒杀活动以及福利红包等，再将海报发送到各个社群和朋友圈并引导用户转发。
转发设置一些福利，例如可以领取直播间优惠券等，这样可以吸引更多的人来到直播间，人来得越多转化的几率就越高。
在直播中也可以设置分享直播间福利、点赞互动抽福利等，例如是粉丝并分享直播间可以免费领取五元等无门槛优惠券。
点赞的话可以设置是当直播间点赞到多少时，截图抽人免费送衣服或者已购买的衣服免单等。在每一次抽奖之前，把直播间分享到社群朋友圈中，提醒用户进来抽奖，进一步吸引用户看直播。
最后送给大家宫崎骏在《起风了》中的一句话：“起风了，唯有试着努力生存”。
当今时代不论你是做哪个行业的，只有时刻跟紧社会发展方向并在风口来临之际抢到发展的先机，这样才能让自己立于不败之地。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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