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有很多小伙伴在新开的门店不知道怎么引流和拓客，不知道怎样才能广而告之、招募更多的会员，其实，线上线下的引流方法数不胜数，下面就和大家分享一下关于门店门店社群营销的实施方案和互动玩法，帮助门店实现高裂变和精准转化，有效解决门店客流量少、营销效果差、会员流失等难题。
1、明确社群的定位
建立前确定社群的定位，如果是用来做活动给用户送福利的，则按主题取好群名，群名要直观并吸引人
取好群名之后便要设立群规与邀请入群跟欢迎入群的话术，切记要让群成员遵守规则，形成一个良好的社群环境！
2、设计拉新活动充实群内成员
想要让这个社群进一步壮大，有更多人进群参加我们的活动，就需要策划一场拉新活动。比如只需要拉动4位好友进群，就可以到店免费领取或者体验相应制定好的内容；如果拉进来的人成功购买相应内容，则双方共同获取更多的权益。
新来的客户同样可以参与以上活动，拉人进群获得礼品。有了这样一套激励机制，感兴趣的人一定会积极拉人进群，毕竟实现起来几乎没有难度！当然，我们在实际操作中，应该根据自己的预算合理规划奖励跟领取规则。
3、设计群内互动话题或游戏
当我们的群人数开始慢慢涨起来之后，就需要跟群成员经常互动了，无论是发红包还是玩游戏或者是发布一条具有互动性的话题，只要能将群内气氛提升起来都是一个不错的方法。
当群内人数累积到200人时，就正式开始抢红包，每周一和周五晚上20:00群内进行发红包抽奖：
第一个手气最佳为一等奖
第二个手气最佳为二等奖
第三个手气最佳为三等奖
一二三等奖，分别可以获得不同价值的奖励
4、设计成交方案促成转发
以上的引流活动跟互动活动持续做几天之后，新老用户的信任感也已经增强了，此时我们就需要做进一步的转化，可以组织一场客单价较低的基础拓客活动套餐，刺激群内客户不断下单进而实现精准用户转化。
以上就是和大家分享的社群营销实操方案，社群营销玩法很多，大家可以进一步的摸索，各个店一定要根据自身实际情况充分筹备，掌握好每一个环节，才能达到高效引流、裂变推客的效果！
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直播行业已经火了很多年了，目前资本已在当年的疯狂争夺中，渐渐冷静了下来。行业洗牌后，剩下的都是王者。 连国民老公王思聪旗下的熊猫直播也凉凉了。 3月7日晚间，熊猫直播创始人兼COO…
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成人用品出海的壁垒、海外消费者最关注的成人用品方向以及独立站成人用品怎么做推广，这些都是目前跨境卖家较为关注的问题。雨果跨境邀请谷歌大中华区代理商管理部策略专家 Sumi Wu 老…
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目前企业微信的通过链路复杂比较复杂，所以通过率也会比较低。那么，如何提高企业微信的通过率呢？本文作者分享了3个技巧，希望能给你带来帮助。 过去很多突然想做私域的用户，跑来问我的第一…
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抖音是时下热门的短视频平台，它的流量在国内名列前茅。抖音主要以短视频为载体，往往三十秒左右的视频就能让广大用户爱不释手，网红、大V、热门直播间也是层出不穷。经常可以在新闻上看到“某…
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随着科技的不断发展，企业之间的竞争也越来越大，如何提高公司业绩增加利润是所有企业最重要的事。 但提升业绩的前提是需要源源不断的客户，只是如何拥有稳定的获客渠道，能快速有效的获取到客…
