转自：上观新闻
日前，位于云间大道的森蓝堡亲子乐园开启试营业，占地面积2125平方米，不仅吸引了周边亲子家庭，还成为云间粮仓又一处亮点，并入选松江夜间消费十二场景之一。作为粮仓改造而成的文商体旅展综合体，云间粮仓文创园自2019年启动建设至今，已集聚大批优质文创企业和商户，80%以上在夜间持续开放。如何将慕名而来的市民和游客真正转化为消费力，是云间粮仓项目运营方八号桥集团思考和努力的方向。
解放日报·上观新闻记者从八号桥集团获悉，今年八号桥集团推出“大招商”与“大文化”行动，实现园区与文化的融合、赋能，成功将旗下各园区总体入驻率稳在90%，并提振了租户信心。
森蓝堡亲子乐园
森蓝堡亲子乐园
云间粮仓前身为建于上世纪五十年代的南门粮库，乐园所在地则是一片“晒谷场”，整体设计结合松江文化和粮仓文化，融合娱乐、教育、亲子互动等多种元素，并在周末节假日举办亲子市集等主题活动，打造独特的户外亲子互动空间。云间艺术空间是八号桥集团在云间粮仓打造的艺术空间，也是上海首批“美术新空间”之一。
为打造夜间经济新亮点，今年8月，云间艺术空间将开放时间延长至晚上8点，让市民游客可以在这里免费欣赏画作，这一小小的举动为园区带来不少人气。园区内有儿童剧、云府市集、露天电影、音乐会等文化活动，以及由啤酒阿姨打造的精酿啤酒体验馆、绘有《稻田守望者》涂鸦的筒仓改造成为漫心酒店，以及上海首批都市运动中心等，这些品牌业态与热爱时尚生活的年轻人和亲子群体相契合，他们也是艺术展览的主要客群。这些来观展的人群同样带动园区餐饮、娱乐项目等其他业态的消费。
云间粮仓筒仓涂鸦《稻田守望者》夜景
八号桥艺术空间-1908粮仓是八号桥集团于2017年打造的城市更新项目，位于黄浦区南苏州路1247号，原为建于1908年的中国通商银行第二仓库。曾经繁忙的仓库变身时尚文化地标，吸引众多艺术爱好者前来打卡。场地负责人表示，“1908粮仓历史底蕴深厚、地理位置优越、建筑结构独特，随着苏州河岸线贯通开放，场地热度提升明显。尤其是今年以来，我们通过创新营销方式、加强客户联络，目前举办的展览活动数量较去年同期增长50%，全年预计达到150场。”
在八号桥艺术空间-1908粮仓举办的品牌活动
八号桥艺术空间-1908粮仓
“今年以来，园区招商面临着激烈竞争和前所未有的挑战，无论新老客户，都对租金、面积、配套、环境、服务等有了更高要求。”八号桥集团相关负责人介绍，2023年，八号桥集团的“文化艺术赋能城市更新 历史建筑焕发新生”项目入选首批长三角人文经济典型案例，园区用画作布置公共空间，设立文化产品销售点，用文化活动丰富园区看点，比如在云间粮仓策划举办“大爱交响铸华章”致敬曹鹏先生主题活动、“海上生明月”画说唐诗展等活动，免费向市民游客开放，增加了园区人气，也让他们坚信打造有文化品位、艺术气息的园区对商业的赋能作用。“我们通过活动兴园、吸引人流，提升空间人气和品牌影响力，有些观众会自然转化为客户乃至租户。”
大爱交响铸华章——曹鹏先生从艺80周年风采展
看似“不赚钱”的文化产业，其实是提升场地知名度、市场关注度不可或缺的部分，这些文化艺术活动的参与人群亦是园区潜在客户，将带来更多商机或口碑转化。今年年初，八号桥集团推出“大招商”与“大文化”行动，整合文化资源，针对一些短期内出现经营困难的文化企业第一时间走访，摸清他们的诉求，竭力留住优质企业。“我们在活动策划上坚持与园区定位和调性相符合，有计划地吸引目标客群，同时要求招商团队保持敏锐的嗅觉，在活动期间及时发现和对接有意向的客户，并利用活动制造的热度去开展招商，把握机遇。”八号桥集团相关负责人表示，入驻企业和园区是有机整体、命运共同体，只有企业经营得好，园区才能实现可持续发展。
栏目主编：施晨露 题图来源：八号桥集团 图片来源：八号桥集团
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